
Particular Audience is an AI-native retail media and personalization company founded in 2017 by CEO James Taylor. The platform (DiscoveryOS) tackles the 'endless aisle' challenge by creating a unique storefront for every shopper—matching each visitor with the products they’re most likely to buy, at the moment they’re most likely to buy them.
Vendor
Particular Audience
Company Website
- Adaptive Transformer Search (ATS)
Unleash the power of LLMs for product search on your app or website — with AI that understands the intent and meaning behind customer searches. Adaptive Transformer Search (ATS) addresses eCommerce search challenges, improving search relevance and eliminating zero search result terms.
- Automated Product Bundles
AI-powered product bundling engine that increases basket size by recommending complementary items automatically and contextually.
- Boost Merchandising
1:1 product list personalization across PA powered Search, Merch and Recommendations means retailers have control over item sell through before mark downs. PA's intelligence boosts only where customers have a high probability of purchase - retailers define where, when and how.
- DiscoveryOS
Control, test, measure and optimize customer experience and SKU-level product performance through PA's Search, Personalization, Merchandising and Retail Media.
- Hyper-Personalization
Personalize every single product list for each unique customer. Solve the endless aisle problem, by showing the right thing to the right person at the right time. Delight customers with the eCommerce experiences of tomorrow. Powered by AI that understands what it’s looking at, AI that can read, AI that knows how people similar to you have browsed and bought.
- Particular Audience
AI-powered retail media and personalization platform that boosts conversions, basket size, and engagement with privacy-first technology.
- Price Beat
Apply real-time market pricing data to confirm customers have the best price, or adapt pricing in-session.
- Retail Media
Hyper-Personalized Retail Media. Triple engagement rates, double onsite inventory and grow ad revenue 4-10x.
- Visual Search
Humans are visual, your product search and discovery can be too. Enable visual search and closest match alternative item discovery with intuitive 'See Similar' buttons in any carousel or listing page.