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Control, test, measure and optimize customer experience and SKU-level product performance through PA's Search, Personalization, Merchandising and Retail Media.

Vendor

Vendor

Particular Audience

Company Website

Company Website

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Product details

DiscoveryOS by Particular Audience is a comprehensive operating system for eCommerce product discovery. It integrates AI-powered search, personalization, merchandising, and retail media into a single platform, enabling retailers to control, test, measure, and optimize customer experience and SKU-level performance. With granular analytics, real-time configuration, and actionable insights, DiscoveryOS empowers teams to make data-driven decisions that enhance engagement, conversion, and revenue.

Features

  • Unified Platform: Combines search, personalization, merchandising, and retail media into one cohesive system.
  • Granular Configuration & Analytics: Drill down to algorithm-level performance in individual widgets and slots.
  • Real-Time Dashboard: Hourly refreshed interface for live analytics, data export, and optimization.
  • Widget, Route & Tactic Reporting: Understand how merchandising, assortment, and availability impact performance.
  • SKU-Level Reporting: Track sales and engagement at the individual product level.
  • Search Analytics: Optimize Adaptive Transformer Search (ATS), support SEO, and align stock with consumer trends.
  • Zero Search Term Detection: Identify and resolve queries returning no results using LLM-powered ATS.
  • Multi-Modal Recommendation Engine: Combines behavioral filtering, NLP, and computer vision for personalized product lists.
  • Algorithm Cascades: Configure fallback logic for cold-start scenarios using NLP or CV models.
  • AB Testing: Compare algorithm performance at the same cascade level for engagement and sales attribution.
  • Recommendation Filters: Customize strategies by price, brand, discount status, or fulfillment location.
  • Boost Merchandising Tools: Build and target boost collections to specific routes or widgets.
  • Retail Media Management: Full suite for supplier account management, brand mapping, and sponsored revenue analytics.
  • Yield Monitoring: Toggle between metrics to assess campaign health and supplier success.
  • Incrementality Measurement: Prove value to brands through share of voice and basket attribution.

Benefits

  • Extreme Visibility: Access deep insights into every layer of the product discovery funnel.
  • Improved Conversion & Engagement: Personalize every touchpoint to match customer intent.
  • Operational Efficiency: Automate merchandising and recommendation logic with minimal manual input.
  • Revenue Growth: Optimize retail media and boost strategies to increase sell-through and monetization.
  • Scalable Intelligence: Adapt to catalog size, customer behavior, and campaign goals in real time.
  • Cross-Team Enablement: Equip buying, merchandising, marketing, and tech teams with actionable data.