Price Beat by Particular Audience is an AI-powered pricing automation tool that enables retailers to dynamically match or beat competitor prices in real time. It integrates seamlessly into eCommerce platforms and in-store systems, helping retailers win price-conscious shoppers, reduce cart abandonment, and increase conversions. The solution includes Best Price Affirmation, Price Match, and dynamic discounting with full margin control.

Features

• Real-Time Price Matching: Automatically compares and adjusts prices against competitors during the shopping session.
• Best Price Affirmation: Confirms to shoppers that they’re already getting the best price, increasing trust and conversion.
• Price Match Modal: Displays price match offers at checkout or product pages to capture hesitant buyers.
• Margin Control: Set discount thresholds by category, brand, and SKU, with basket-level discounting rules.
• Live Dashboard & Reporting: Full visibility into discount usage, incrementality, and campaign performance.
• In-Store Integration: Supports digital signage and Point of Sale (POS) systems for omnichannel consistency.
• Dynamic Pricing Suite: Includes recommendations for price increases or decreases based on traffic and margin data.
• Price Intelligence Tools: SLA-based scraping, elasticity modeling, and competitor trend forecasting.
• Compliance Handling: Supports MAP (Minimum Advertised Pricing) laws and static/offline pricing sources.

Benefits

• +306% Conversion Lift: Price Match discounts drive significant increases in conversion rates.
• +81% Conversion with Affirmation: Even confirming best price boosts shopper confidence and sales.
• +210% Session Conversion Rate: Proven uplift in competitive markets like toys and music equipment.
• +72.1% Increase in AOV: Bundling with Price Beat increases average order value.
• +42.4% Higher Units per Transaction: Encourages multi-item purchases.
• -6.6% Discount Cost to Margin: Maintains profitability while offering competitive pricing.
• +292% PDP Conversion Rate: High impact on product detail page engagement.
• 22.2% Post-Click Attribution: Strong influence on downstream purchase behavior.