Boost Merchandising by Particular Audience is an AI-powered personalization solution that enables retailers to promote products dynamically based on customer behavior and purchase intent. It integrates seamlessly with PA’s personalization engine to evolve product listings in real time, ensuring that promoted items appear only when they have a high probability of engagement and conversion. This approach helps retailers manage inventory, reduce markdowns, and increase ROI.

Features

• Real-Time Personalization: Product listings evolve dynamically based on user click behavior and engagement signals.
• Promotional Control: Retailers define where, when, and how products are boosted, preserving margin and freeing up cash.
• Visual Collection Builder: Build collections of items and define their placement across widgets and routes.
• Targeting Control: Apply boost collections to specific site routes and widgets for precise merchandising.
• Stock Control: Promote overstocked items before markdowns become necessary.
• Markdown Reduction: Boosting logic ensures high engagement without sacrificing sales performance.
• Campaign Management: Launch targeted campaigns with full control over logic and placement.
• Performance Analytics: Monitor conversion rates, click ratios, and ROI from boosted placements.

Benefits

• +102% Increase in Sales: Boosted items saw a 102% sales lift over organic placements in campaigns like Brooks Running Shoes.
• 16.6x ROI: Demonstrated return on investment from targeted boost campaigns.
• +8.7% Conversion Rate: Personalized boost placements outperform organic placements (6.8%) in conversion.
• +79% Promoted Sales Ratio: Majority of sales attributed to boosted items.
• +69.4% Promoted Click Ratio: High engagement with boosted products.
• Inventory Optimization: Move stock strategically without relying on markdowns.
• Brand Collaboration: Enables brands to boost their own exposure onsite, with options for paid packages and self-serve access.