Particular Audience (PA) is a modular, AI-native retail media and personalization platform designed to transform eCommerce experiences. Built on advanced machine learning, computer vision, and large language models, PA delivers hyper-personalized search, recommendations, and sponsored product ads. It empowers retailers to automate customer interactions, increase conversions, and manage trade-offs between organic, trade, and retail media—all while maintaining a privacy-first approach.

Features

• Retail Media Platform: Hyper-personalized sponsored product ads that increase engagement, fill rate, and revenue by 4–5x over legacy systems.
• Discovery OS: AI-powered product discovery engine that adapts every product list, carousel, and search result to individual customer intent.
• Adaptive Transformer Search: Uses LLMs to eliminate zero search results, automate synonyms, and improve rank relevance.
• Hyper-Personalization: Dynamically personalizes every product list for each customer based on real-time behavior and intent.
• Automated Product Bundles: Increases basket size by intelligently grouping complementary products.
• Automated Price Beat: Real-time price policy automation to stay competitive.
• Visual Search & See Similar: Computer vision AI enables visual product discovery and similar item suggestions.
• Privacy-First Architecture: Cookieless, GDPR- and CCPA-compliant, using item-based vector AI instead of personal data.
• Rapid Integration: Integrate with eCommerce platforms in as little as 2 minutes.
• White Glove Support: Proactive customer success and managed services for seamless onboarding.

Benefits

• +4–10x Retail Media Lift: Dramatically improves ad performance and ROI.
• +30–60% Basket Size Increase: Encourages larger purchases through intelligent bundling and personalization.
• >20% Conversion Growth: Boosts conversion rates by adapting to individual shopper behavior.
• -99% Manual Work: Automates targeting, personalization, and merchandising tasks.
• Privacy Compliance: Delivers relevant experiences without compromising user privacy.
• Faster Time to Value: Quick setup and proactive support ensure rapid results.
• Unified Customer AI: Centralized platform to manage all customer interactions and optimize business outcomes.