Retail Media by Particular Audience is a high-tech, AI-native platform designed to revolutionize how retailers monetize their digital storefronts. It enables retailers to launch and grow retail media networks (RMNs) with hyper-personalized sponsored product ads, rich media formats, and full-funnel inventory coverage. The platform combines organic personalization with sponsored placements, ensuring relevance and maximizing revenue without compromising customer experience.

Features

• Hyper-Personalized Sponsored Products: AI places ads based on predicted intent, outperforming keyword-based platforms by 4x.
• Discovery OS Integration: Personalizes every product list, carousel, and search result to match individual customer behavior.
• Rich Media Formats: Supports shoppable video, personalized banners, and custom ad formats.
• AdSet Strategy Options: Includes Fixed Tenancy (CPH), Open Auction (Hybrid), Keyword/Segment Targeting (Bid), and Personalized (Relevance).
• Flexible Pricing Models: CPA, CPC, CPM, and fixed pricing available.
• Full-Funnel Inventory Coverage: Enables ad placements on 99% of search queries and page loads.
• Yield Monitoring & Management: Toggle metrics to assess campaign health and optimize performance.
• Incrementality & Attribution: Demonstrates value through share of voice, basket share, and closed-loop analytics.
• Self-Service Platform: Brands can manage budgets, run campaigns, and optimize ad spend independently.
• Low-Code Integration: Fast setup via copy-paste or headless implementation across digital channels.
• Menu Personalization: Reorders navigation menus based on user behavior to improve engagement and monetization.

Benefits

• +182% CTR Improvement: Achieves 1.1% CTR vs. global average of 0.39%.
• +4–10x Ad Revenue Growth: Maximizes monetization through AI-driven relevance.
• +38% CTR & +33% Attribution Gains: Enhanced performance metrics from embedded personalization.
• 15.3x Average Supplier ROAS: High return on ad spend for brand partners.
• +6.3% Conversion Rate Increase: Personalized navigation and product placements drive more purchases.
• Scalable Advertiser Adoption: Automation enables broader inventory usage and campaign scalability.
• Privacy-First Architecture: Cookieless and compliant with GDPR and CCPA.
• End-to-End Control: Retailers retain control over logic, placement, and reporting.