SAP Emarsys’ AI marketing capabilities enhance customer engagement by using predictive and generative AI to automate and personalize interactions. This technology helps marketers create tailored experiences, improve conversion rates, and drive revenue growth through intelligent, data-driven strategies.

SAP Emarsys leverages AI to enhance email marketing with real-time personalization. It integrates seamlessly into omnichannel strategies, enabling marketers to segment contacts, personalize content, and optimize campaigns, driving revenue and customer engagement efficiently.

SAP Emarsys uses AI to personalize digital ads across display, search, and social channels. It leverages customer data to create targeted campaigns, optimize media spend, and measure performance, enhancing engagement and driving conversions efficiently.

SAP Emarsys enhances SMS marketing with AI-driven personalization, enabling real-time, behavior-based campaigns. It integrates seamlessly into omnichannel strategies, driving engagement and ROI through targeted, adaptive SMS communications.

SAP Emarsys bridges online and offline data to personalize in-store experiences. It uses AI-powered insights to drive repeat purchases, optimize marketing impact, and enhance customer lifetime value through seamless omnichannel engagement.

SAP Emarsys enables personalized, two-way conversational messaging across popular platforms like WhatsApp and Facebook Messenger. It automates real-time, behavior-based campaigns, enhancing customer engagement and support without the need for SMS or mobile apps.

SAP Emarsys connects customer, sales, and product data to business intelligence tools, enhancing IT efficiencies and accelerating campaign execution. It enriches data with AI predictions, enabling personalized experiences and dynamic segments based on customer behavior and lifecycle stages.

SAP Emarsys enhances customer engagement with personalized loyalty programs. It boosts customer lifetime value through omnichannel experiences, rewarding and retaining customers based on their interactions. The platform integrates loyalty data to drive repeat purchases and measure the impact of loyalty initiatives.

SAP Emarsys automates direct mail campaigns, integrating online and offline data to personalize mailers. It enhances engagement and conversions by leveraging customer profiles, optimizing send lists, and using transactional and behavioral data for targeted, impactful direct mail.

SAP Emarsys enhances mobile engagement with AI-driven personalization, integrating customer, product, and sales data. It supports real-time, behavior-based interactions across multiple channels, driving mobile revenue and improving app investment returns.