SAP Emarsys offers technologies and solutions to help companies implement their marketing strategies more effectively and enable personalised interaction with their customers. The provider's platform bundles information and data from all systems involved in the sales process.
Vendor
Emarsys, a SAP company
Company Website
- Connect In-Store and Digital Marketing
SAP Emarsys bridges online and offline data to personalize in-store experiences. It uses AI-powered insights to drive repeat purchases, optimize marketing impact, and enhance customer lifetime value through seamless omnichannel engagement.
- AI-Powered Digital Ads
SAP Emarsys uses AI to personalize digital ads across display, search, and social channels. It leverages customer data to create targeted campaigns, optimize media spend, and measure performance, enhancing engagement and driving conversions efficiently.
- AI Marketing
SAP Emarsys’ AI marketing capabilities enhance customer engagement by using predictive and generative AI to automate and personalize interactions. This technology helps marketers create tailored experiences, improve conversion rates, and drive revenue growth through intelligent, data-driven strategies.
- Omnichannel Customer Engagement Platform for Consumer Packaged Goods
SAP Emarsys helps consumer goods brands unify product, sales, and customer data to drive engagement and growth. It enables personalized, cross-channel campaigns, leveraging AI insights to optimize marketing impact, reduce churn, and enhance customer lifetime value.
- Omnichannel Marketing Automation Platform
SAP Emarsys’ omnichannel marketing automation platform enables marketers to launch integrated campaigns quickly and efficiently. By leveraging customer data and AI, it delivers personalized, cross-channel experiences that drive engagement and revenue growth.
- Personalize Contact Center Interactions
SAP Emarsys integrates customer, sales, and product data to enhance contact center interactions. It empowers support teams with AI-driven insights, enabling personalized customer service that reduces churn, increases customer satisfaction, and drives revenue through targeted engagements.
- Reporting and Analytics
SAP Emarsys’ reporting and analytics provide full visibility into marketing performance, identifying trends and opportunities. With AI-powered insights, marketers can measure impact, predict outcomes, and optimize campaigns to drive revenue growth and customer engagement.
- Strategies and Tactics
SAP Emarsys accelerates marketing campaign execution with pre-built, customizable automations. These strategies and tactics, powered by AI and industry insights, enable personalized omnichannel engagement, driving growth, retention, and loyalty while reducing manual effort.
- Omnichannel Customer Engagement Platform for Retail
SAP Emarsys empowers retail brands to create seamless in-store to digital customer journeys. It unifies customer, sales, and product data, enabling personalized cross-channel campaigns. AI-driven insights optimize marketing strategies, enhancing engagement, driving revenue, and improving customer lifetime value.
- Mobile Wallet
SAP Emarsys Mobile Wallet enables personalized, frictionless engagement with mobile customers. It integrates digital vouchers, coupons, tickets, and loyalty cards into omnichannel strategies, enhancing customer experiences and driving loyalty without needing an app.
- AI-Powered SMS Marketing
SAP Emarsys enhances SMS marketing with AI-driven personalization, enabling real-time, behavior-based campaigns. It integrates seamlessly into omnichannel strategies, driving engagement and ROI through targeted, adaptive SMS communications.
- Personalization
SAP Emarsys’ Personalization Engine uses AI and real-time data to deliver sophisticated, personalized campaigns across channels. It enhances engagement and conversion by creating tailored experiences based on customer behavior and preferences, driving ROI and building loyalty.
- Website Personalization
SAP Emarsys personalizes web content using AI and behavioral data to enhance customer engagement. It integrates web behavior into cross-channel campaigns, driving conversions and loyalty through targeted recommendations and real-time web push notifications.
- Omnichannel Customer Engagement Platform for Media and Communications
SAP Emarsys empowers media and communications businesses to enhance customer engagement and grow recurring revenue. It leverages first-party data for personalized cross-channel interactions, AI-driven insights, and dynamic automations, improving customer experience and loyalty.
- Technology Integrations
SAP Emarsys offers a broad ecosystem of certified partner extensions to unify data, personalize campaigns across channels, and drive growth. Connect the SAP Emarsys Customer Engagement Platform to best-in-class solutions for commerce, data, marketing, channels, and content to execute omnichannel use cases from acquisition to loyalty.
- Mobile Customer Engagement
SAP Emarsys enhances mobile engagement with AI-driven personalization, integrating customer, product, and sales data. It supports real-time, behavior-based interactions across multiple channels, driving mobile revenue and improving app investment returns.
- Omnichannel Customer Engagement Platform for Sports and Entertainment
SAP Emarsys enhances fan engagement and drives revenue for sports and entertainment organizations. It leverages AI-powered personalization to create seamless omnichannel experiences, filling seats, securing lifelong fans, and optimizing marketing impact across digital and physical locations.
- Omnichannel Customer Engagement Platform for e-Commerce
SAP Emarsys empowers e-commerce brands to convert visitors into loyal customers. It unifies customer, sales, and product data, enabling personalized cross-channel campaigns. AI-driven insights optimize marketing strategies, enhancing engagement, driving revenue, and improving customer lifetime value.
- Direct Mail Automation
SAP Emarsys automates direct mail campaigns, integrating online and offline data to personalize mailers. It enhances engagement and conversions by leveraging customer profiles, optimizing send lists, and using transactional and behavioral data for targeted, impactful direct mail.
- Customer Loyalty
SAP Emarsys enhances customer engagement with personalized loyalty programs. It boosts customer lifetime value through omnichannel experiences, rewarding and retaining customers based on their interactions. The platform integrates loyalty data to drive repeat purchases and measure the impact of loyalty initiatives.
- Omnichannel Marketing Platform
SAP Emarsys empowers marketers to engage customers across channels with AI-driven personalization. The platform supports native channels and partner integrations, enabling dynamic, scalable, and innovative omnichannel marketing strategies to drive revenue and customer loyalty.
- AI-Driven Email Marketing
SAP Emarsys leverages AI to enhance email marketing with real-time personalization. It integrates seamlessly into omnichannel strategies, enabling marketers to segment contacts, personalize content, and optimize campaigns, driving revenue and customer engagement efficiently.
- Customer Data
SAP Emarsys connects customer, sales, and product data to business intelligence tools, enhancing IT efficiencies and accelerating campaign execution. It enriches data with AI predictions, enabling personalized experiences and dynamic segments based on customer behavior and lifecycle stages.
- Conversational Messaging
SAP Emarsys enables personalized, two-way conversational messaging across popular platforms like WhatsApp and Facebook Messenger. It automates real-time, behavior-based campaigns, enhancing customer engagement and support without the need for SMS or mobile apps.
- Omnichannel Customer Engagement Platform for Travel and Hospitality
SAP Emarsys enhances travel and hospitality marketing with personalized, omnichannel campaigns. It leverages AI-driven insights to optimize customer experiences, drive bookings, and increase loyalty, integrating customer data to deliver seamless, impactful engagements.