Conversational Messaging

Launch personalized, behavior-based text or conversational campaigns Create conversational experiences that allow 1:1 dialogue with customers via popular messaging platforms.

Elevate business communications using personalized, two-way, conversational messaging

Channels like WhatsApp, Facebook Messenger and WeChat are frequently being adopted by brands whose customers are defaulting to conversational channels for brand engagement. Our Conversational Messaging solution allows marketers to create and edit text messages, build them into marketing automation flows, unlock unbeatable open and read rates and view revenue impact.

• Deploy pre-built strategies and tactics that accelerat time to value
• Respond in real-time based on dynamic triggers
• Access built-in analytics that measure campaign and revenue impact

Deliver business critical messages

Keep your customers in the loop with time-sensitive transactional messages and personalized marketing engagements delivered via the conversational channels they use daily. Automate and send everything from order and shipping confirmation, to newsletters, promotions and vouchers, to specific customer segments or based on real-time triggers.

Automate and scale campaign creation

Take the heavy lifting out of campaign creation with our easy-to-use channel editor, messaging templates and omnichannel automation tools. Create simple or complex automated conversational campaigns and weave them into cross-channel journeys to optimize engagement.

Trigger campaign workflows based on inbound interactions

Listen for specific keywords from customer conversations, then automatically add those contacts and trigger a pre-built campaign automation workflow, such as a password reset, to deliver timely, relevant communications.

Unlock frictionless two-way conversation

Engage customers in real-time marketing conversations via interactive response choices or keyword inputs, without the need for SMS or a mobile app. Remove the friction from customer engagement and support using two-way messaging capabilities in channels such as WhatsApp, Facebook Messenger, Instagram, Telegram, and Viber.

Measure and optimize conversational campaigns

Measure the impact of conversational channels on your business’ goals with native reporting and analytics in SAP Emarsys Drill down to specific campaigns to view key engagement metrics and revenue impact to identify key growth opportunities and optimize ROI.