Connect In-Store and Digital Marketing

Unlock and activate omnichannel data to deliver 1:1 personalization Deliver a connected omnichannel customer experience from online to in-store and back with unified first-party data, Mobile Wallet, and AI-powered marketing automations.

Do more in-store with 1:1 personalized shopping experiences, powered by connected omnichannel data

In the ever-changing world of commerce, customers expect personalized experiences. If you want to meet those ever-increasing expectations, your stores can’t exist as silos. By integrating with your commerce channels, SAP Emarsys bridges the gap between online and offline, creating a two-way flow of data that connects businesses and consumers — driving 1:1 personalization at scale.

• Capture first-party data and drive repeat purchases
• Integrate online loyalty programs in-store
• Track performance with a dedicated store dashboard
• Promote in-store shopping with Mobile Wallet

Make data-backed decisions with AI-powered insights and analytics

Gain real-time visibility into the performance of your stores with dedicated store dashboards. By tracking your marketing impact down to country, city, store, and even specific product categories, our AI-powered analytics give you the insights you need to make quick, data-backed decisions that drive business outcomes.

Connect in-store and online purchase data to uncover true CLTV

Identify previously unknown in-store customers by collecting email addresses at point of sale. With enhanced agility to onboard your data faster, SAP Emarsys automatically connects your in-store customer data, giving you the insights you need to uncover their true lifetime value.

Turn POS into a digital revenue stream

Use your consolidated in-store and online first-party data to monetize point of sale with 1:1 personalized product recommendations. By gathering customer email addresses during a purchase, you can enrich e-receipts with targeted recommendations based on in-store purchases, online shopping behavior, and product affinity.

Increase AOV and CLTV with AI marketing automations

Take marketing impact beyond your in-store customer interactions with sophisticated, AI-powered marketing automations that reduce churn and drive repeat business. Nudge customers towards that all-important second purchase, upsell buyers collecting orders from your stores with recommendations for products in-stock at that location, and much more.

Close the in-store-online loop with Mobile Wallet

Remove the friction of in-store identification and reach your customers anywhere with personalized marketing campaigns. From loyalty cards to limited-time coupons and vouchers, Mobile Wallet helps you reach mobile customers without needing an app and drive loyalty with relevant offers at the most impactful moments.

Drive foot traffic and enhance the in-store experience with mobile

Create a frictionless in-store experience with dedicated mobile strategies. Use real-time geofencing to deliver personalized push offers that entice customers into nearby stores. Use SMS wait time reminders so customers can still browse your store while waiting in line to make a return. Increase mobile loyalty program sign-ups with in-store signage.