Customer Data

Extensibility meets accessibility – at scale SAP Emarsys connects customer, sales, and product data to business intelligence and visualization tools to increase IT efficiencies and accelerate campaign execution.

Customer data that powers personalization

Connected customer data is the single biggest hurdle for marketers to deliver personalized customer experiences. In addition, systems that make it possible don’t always make it easy and tech stacks can quickly become complex and unfit for purpose.

• Onboard data faster with a composable infrastructure
• Enrich data with predictive insights & analytics
• Use real-time event triggers to activate data in the moment
• Connect to your preferred CDP and CIAM solutions

Consolidate your data with composable onboarding

We’ve redefined contact, sales and event data onboarding for quicker implementation with customer success experts to guide you along the way. Customer data is connected and analyzed across CX and operational systems such as your ERP, supply chain or BI tools that doesn’t take a data analyst to crack.

Enrich data with AI predictions and insights

Use AI to enrich your customer data. Deliver content and experiences that resonate with customers, in their preferred communication channels, based on what actions they’re likely to take next, such as purchasing or churning. By building it into your existing workflows, your teams can adopt AI faster and easier than ever.

Power personalization with dynamic segments and predictive intelligence

SAP Emarsys makes complex personalization simple by allowing marketers to capitalize on pre-built, dynamic segments based on contact attributes, behavior or lifecycle stage. Our personalization engine templatizes your data from any source. Analyze web behavior data to deliver personalized content and offers to your customers using channel agnostic personalization tokens.

Activate data to personalize campaigns with real-time event triggers

From driving personalized product recommendations that reflect a customer’s lifelong loyalty, to triggering a meaningful welcome message for a first-time shopper, consumer, guest or fan, we give you the tools to make it happen. By streaming event data, SAP Emarsys allows you to engage customers in time-sensitive moments with personalized content.

Build the customer engagement platform your business needs

Your platform, your choice. Make your customer engagement data more powerful by connecting flexibly to your entire tech stack–from other CX applications like your CDP and CIAM of choice, loyalty programs or advocacy solutions. Enrich data, sync identities, improve personalization and build lifecycle marketing use cases that increase customer lifetime value.

Go beyond channel performance to business-driving metrics

Unify customer engagement across channels (online, offline, and mobile) to unlock business value, showing the impact marketing has on revenue. Built-in reporting and analytics show how marketing campaigns affect customer lifetime value, repeat purchase, average order value, and more. And if you’re ready to use that data elsewhere (business intelligence platforms, legacy database systems etc.), our open data infrastructure makes it easy.