Direct Mail Automation

Connect print and digital to maximize reach and ROI Combine online and offline data to deliver 1:1 personalized direct mail that drives omnichannel engagement and predictable, profitable revenue.

Unleash the power of 1:1 personalized direct mail, fueled by cross-channel customer data

Although offline engagements are highly impactful, direct mail can be costly and often lacks the personalization of digital experiences. By automating direct mail campaigns, optimizing send lists, and leveraging transactional and behavioral data from Emarsys, you can send personalized mailers that deliver business outcomes, such as making a second purchase, preventing churn, or reactivating non-responsive customers.

• Connect direct mail to every channel
• Eliminate manual labor and human error
• Achieve 4-10% conversion rates
• Increase ROI of direct mail

Use data to fuel direct mail personalization

Increase engagement and drive conversion with personalized direct mail campaigns, powered by integrated first-party data. Emarsys unifies customer, product, and sales data to enrich customer profiles which can be used to personalize direct mail campaigns with loyalty vouchers, product recommendations, special offers and more.

Power your direct mail automations with partner integrations

Seamlessly integrate physical mailings into your omnichannel marketing. With our direct mail integrations, Emarsys customers can add print marketing as automated touchpoints to their customer journeys, driving awareness, engagement and conversions.

Drive omnichannel engagement with direct mail marketing automation

Bridge the gap between physical and digital marketing by adding direct mail to your automation programs with an easy-to-use channel node. Define which audiences will receive the mailers and based on the nature of your program, send mailings in batches, or trigger them individually to deliver highly relevant content at the right time.

Launch fast and within budget with optimized direct mail templates

Save time with an agile interface that guides marketers through campaign setup. Upload content and create campaigns quickly from a wide range of templates, such as postcards, catalogues, letters, and flyers. Easily create content variations to run insightful A/B tests, view campaign costs up front, then schedule when to send.