FullpathFullpath is automotive’s leading enhanced Customer Data Platform (CDP). Fullpath helps dealers harness their first-party data to bring the 1:1 dealership experience into the modern era and build valuable, lasting relationships with their customers.
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Fullpath
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Amazon & OTTHyper-targeted Amazon & OTT ads for car dealers using CDP and shopper insights to boost engagement and ROI.
Audience ActivationAI-powered email and SMS campaigns that activate dealership CRM data to drive leads, sales, and service traffic.
CDPAI-powered CDP for auto dealers to unify, clean, and activate shopper data across marketing and sales channels.
Data EnrichmentEnrich and validate dealership data in real time to unlock unreachable leads and drive measurable sales impact.
Digital AdvertisingAI-powered ad platform for auto dealers to launch, optimize, and personalize campaigns across search, social, and display.
Dynamic PaymentsAutomated, VIN-level offers for dealerships using real-time data to boost engagement, conversions, and customer satisfaction.
EquityVersatile Divi child theme for agencies, shops, and hotels with WooCommerce support and premium layouts.
Fullpath EnterpriseEnterprise-grade CDP that unifies dealership data across rooftops to drive strategic decisions and performance.
Group CDPGroup-level CDP for auto dealers to unify rooftop data, benchmark performance, and drive strategic decisions.
VINs-AccelerationAI-powered VIN-level marketing that drives quality traffic to vehicle detail pages and moves stuck inventory.