Automate data-driven dealership website experiences for every shopper.

Activate your first-party data to provide every car shopper with a unique, personalized website experience.

Drive high-quality leads for your dealership with the power of data.

• **Conversion Optimization: **Driving traffic to your dealership website is expensive. Fullpath Website Engagement optimizes your website in order to convert more of that hard-won traffic into actionable leads.
• **Smart, 1:1 Engagements: **Fullpath uses predictive analytics combined with your dealership’s first-party shopper data, inventory data, dealership specials and more to display relevant offers to your shoppers as they browse.

Deliver value for car shoppers at every website touch point.

• **Automatic Deployment: **Fullpath uses AI to automatically engage with your website shoppers without manual effort, deploying at the right moment with the right messaging to drive more dealership leads.
• **ChatGPT-Integrated Chatbot: **Fullpath’s optional ChatGPT integration leverages generative AI combined with your dealership’s unique data set to instantly reply to shopper questions, provide dealership-specific information, and offer personalized recommendations based on shopper needs.
• **Data-Rich Leads: **Fullpath captures critical shopper data including website pages visited, point of conversion, and more to empower your marketing and sales teams to personalize their next interaction.

Features

• Smart Engagements: Uses predictive analytics and shopper data to display relevant offers and CTAs.
• ChatGPT-Integrated Chatbot: Provides instant, personalized responses using dealership-specific data.
• Conversion Optimization: Boosts lead generation by engaging shoppers at key decision points.
• Data-Rich Leads: Captures detailed shopper behavior for personalized follow-up.
• Modular Tools: Includes test drive booking, trade-in estimates, e-price forms, and more.