Optimize your digital advertising with your dealership’s first-party data.

Activate your data to execute thousands of laser-focused search, social, display, Performance Max, & Demand Gen ad campaigns for your car dealership.

Optimize your dealership’s ad portfolio performance with data and AI.

• **Automated Audience Segmentation: **Fullpath activates your first-party data through the CDP to build highly-specific audiences based on shopper needs, preferences, demographics and behaviors.
• **Data-Driven Ad Campaigns: **Fullpath uses your dealership’s first-party customer data, OEM and dealership offers, inventory feeds, analytics and more, for your search, social, display, Performance Max & Demand Gen ad campaigns.
• **Cross-Platform Budget Optimization: **Fullpath leverages AI and machine learning to monitor your ads around the clock, adjusting your budget to support performing ads so your ad portfolio is always at peak performance.

Ad campaigns designed to achieve your dealership’s business goals.

• **Goal-Driven Campaigns: **Fullpath offers 9 different campaigns that you can enable to achieve your dealership’s goals including conquesting new business, increasing brand awareness, driving sales and more.
• **AI-Generated Copy and Creatives: **Leveraging AI, Fullpath automatically generates ad copy and creatives for thousands of ads for each specific audience so your ads always engage shoppers with relevant content
• **Cross-Platform Budget Optimization: **Fullpath leverages your real-time data to constantly adjust your ads, removing promotions for sold inventory and injecting new inventory into your campaigns to ensure a positive shopping experience.

Tactical advertising techniques that eliminate dealer marketing waste.

• **Automated A/B Testing: **Fullpath automatically runs A/B tests on copy and creatives for every ad campaign to ensure your dealership’s marketing strategy always hits the mark with your shoppers.
• **Audience Suppression: **By using audience suppression techniques, Fullpath ensures your shoppers are only targeted with relevant, timely content wherever they are on their shopper journey.

Features

• Automated Ad Generation: AI creates thousands of ads with tailored copy and visuals for each audience.
• Audience Segmentation: Uses shopper demographics, behavior, and preferences to build precise ad targets.
• Real-Time Optimization: Adjusts budgets and ad content 24/7 based on performance and inventory changes.
• Campaign Variety: Supports 9 campaign types including trade-in, service, CPO, and competitor conquesting.
• Seamless Shopper Experience: Directs clicks to personalized landing pages for higher conversion rates.