Organize and activate your dealership’s first-party data with Fullpath’s CDP.

Integrate every data source in play at your dealership to gain full visibility of your shoppers, operations, and inventory.

The Core of Fullpath’s CDP

• **Data Consolidation & Hygiene: **Fullpath 200+ data integrations enable dealers to unify both historical and real-time data from across every source at the dealership in one platform, informing shopper experiences and building a clean, accessible data set that can power AI agents and intelligent business decisions.
• **Identity Resolution: **Fullpath’s CDP cleans and normalizes dealership shopper data using powerful identity resolution technology to identify and merge duplicate shopper profiles across multiple data sources to create a singular, data-rich profile for every shopper.
• **Audiences & Segments: **Fullpath’s CDP offers powerful filtering tools to build hyper-specific audiences based on specific demographics, behaviors, and traits that can be leveraged for targeted marketing campaigns and sales operations. Fullpath also provides pre-populated lists and AI-generated lists that make it simple to take meaningful, data-driven action.

Powerful data consolidation to enable dealership agentic systems. Reliable data is the foundation for agentic success. Fullpath’s CDP acts as the brain that powers AI agents by providing a clean, unified, real-time data set, enabling the agents to deliver positive, personalized, effective results.

Deep visibility into every aspect of your data.

• **Unified Shopper Profiles: **Fullpath’s CDP combines shopper data from across multiple data sources to create a singular, unified shopper profile and deep visibility into the entire shopper journey, surfacing the needs and preferences of every shopper that can be used to personalize your next engagement.
• **Audience Builder: **Fullpath’s powerful filtering capabilities enable you to build hyper-segmented dynamic audiences to use in your marketing and sales efforts. The granular filters enable you to drill down into demographics, CRM activity, website activity, equity status, marketing activity and more.
• **Inventory Analysis: **Fullpath enables you to dive deep into your inventory performance with filtering tools designed to help you build lists and reports based on specific granular criteria filters including sold/moved out, days on lot, MSRP, price, mileage, body class, trim and more.

Features

• Data Consolidation & Hygiene: Unifies and cleans data from 200+ sources for a reliable, actionable dataset.
• Identity Resolution: Merges duplicate shopper profiles to create a single, enriched customer view.
• Audience Builder: Enables granular segmentation based on demographics, behavior, and equity status.
• Inventory Analysis: Provides deep insights into vehicle performance using customizable filters.
• AI Agent Enablement: Powers intelligent automation across marketing and operations using clean data.