Activate your first-party dealership data with AI-powered email and text message marketing campaigns.

Leverage the combined power of your data and Fullpath’s AI to generate highly-personalized, valuable engagements for every shopper in your CRM.

Campaigns that are worthy of your car shoppers’ attention.

• **AI-Powered Campaigns: **Fullpath’s AI engine uses multiple campaign types to engage your shoppers based on their latest behaviors, needs and preferences so they receive the right content at the right time.
• **Custom Campaigns: **Fullpath’s Custom Campaigns allow you to engage any of your custom built CDP audiences at any time with your own content that works alongside the AI engine. Custom campaigns allow you to manually craft your own emails and text messages, or you can use generative AI to create your messaging in seconds.
• **Smart Campaigns: **Fullpath uses machine learning and multivariate tests to improve your campaign performance over time, adjusting subject lines, content, and send times to increase engagement rates.

Data-driven campaign audiences, zero manual effort.

• **VDP Visitor: **Target shoppers who visit a specific vehicle description page with relevant offers on that specific vehicle.
• **Price Drop: **Inform shoppers that their shown vehicle of interest has dropped in price to encourage engagement.
• **Newly-Listed Inventory: **Update shoppers that their vehicle of interest is now available on the lot at your dealership.
• **Sale-to-Service: **Engage car buyers with timely service reminders to drive more traffic to your service lane.
• **Equity Status: **Automatically engage shoppers with high, medium and low equity with relevant content designed to drive repeat business.

Data-powered content that makes an impact. Fullpath generates personalized content for every shopper in your CRM so every engagement makes a big impact.

• **Campaign Performance: **By targeting shoppers with data-driven content, Fullpath helps dealers increase engagement, driving email open rates from the industry standard of 15% to up to 49% and reaching an SMS click-through-rate (CTR) of up to 37%.
• **Lead Reactivation: **Fullpath’s data-driven email and SMS campaigns are proven to transform dead or cold leads into active shoppers by offering highly-personalized, timely, and engaging content, proving there is no such thing as dead leads, only leads that have not been properly nurtured.

Features

• AI-Powered Campaigns: Automatically engage shoppers with relevant content based on behavior and preferences.
• Custom Campaigns: Manually craft or use generative AI to send targeted messages to specific CDP audiences.
• Smart Optimization: Uses machine learning to improve subject lines, send times, and content performance.
• Equity & Price Drop Alerts: Notify shoppers of equity opportunities or price changes on vehicles of interest.
• Service Activation: Send timely service reminders to drive traffic to the dealership’s service lane.