Zeta Activation is a powerful paid media solution designed to boost campaign results and drive customer acquisition and loyalty at scale. It leverages a robust identity graph and real-time signals to deliver highly personalized, targeted experiences across multiple channels. The platform integrates paid media and multichannel campaigns, enabling true cross-channel marketing and precise conversion tracking. Zeta Activation operates on one of the industry's most durable and persistent identity graphs, focusing on people-based identifiers rather than relying on third-party cookies. This approach provides more accurate analytics, minimal data loss across channels, and maximizes media spend efficiency. With access to one of the largest proprietary data sets in the U.S., Zeta Activation ensures campaigns use the most up-to-date information to drive results. The solution offers expertise in campaign strategy, analytics, and data science, balancing human intuition with cutting-edge technology.

Zeta Data Management is a comprehensive customer data platform (CDP+) that unifies systems of identity, insight, and engagement into a single, data-powered platform. It provides a holistic view of customer data, enabling businesses to target new audiences with previously unknown insights. The platform leverages Zeta's proprietary dataset and Identity Graph™ to expand knowledge about customers, identify anonymous consumers, and engage them across channels. Zeta's CDP+ automates identity resolution, integrates with existing systems, and creates a center for customer and digital marketing intelligence. Built to consolidate adtech and martech needs, it features a core AI engine for individualized messaging across channels. Zeta Data Management goes beyond being just a CDP by offering expert account teams to ensure client success, making it a comprehensive solution for businesses looking to maximize the value of their customer data.

The Zeta Marketing Platform is an integrated system designed to create individualized customer experiences and drive business outcomes throughout the customer lifecycle. It combines data and identity management, real-time consumer intent analysis, personalized experience creation, and comprehensive analytics. The platform enables businesses to recognize and engage customers across channels, deliver targeted offers, and make data-driven decisions. Key features include AI-powered recommendations, cross-channel campaign management, and real-time performance metrics. Zeta's platform aims to increase marketing ROI, lower total cost of ownership, and provide faster implementation and time to value. It offers pre-built integrations for data management and channel activation, wrapping around existing tech stacks to enhance performance. Zeta positions itself not just as a platform provider but as a partner, offering expert resources and support to ensure client success.

Zeta Messaging is an AI-powered email and mobile marketing platform that enables businesses to create personalized customer experiences. It offers advanced segmentation, targeting, and automation capabilities based on customer behavior, transactions, and predictive intent. The platform optimizes campaigns across email, mobile push, and SMS channels, leveraging real-time insights and signals. Zeta Messaging incorporates artificial intelligence to enhance audience selection, campaign automation, workflow optimization, and content recommendations. It provides outcomes-based analytics that connect campaign performance to business-specific success metrics. Recognized as a Leader by Forrester Research, Zeta offers full-service support with expert teams in strategy, creative, data, and analytics. The platform aims to simplify marketing efforts by bringing all solutions together in one place, allowing businesses to reach US consumers through high-impact omnichannel campaigns powered by next-generation AI.