Zeta Activation is a comprehensive paid media solution that empowers businesses to maximize their customer acquisition and loyalty efforts. By leveraging a robust identity graph and real-time signals, it delivers highly personalized and targeted experiences across various channels, including desktop, mobile, CTV, and more. The platform integrates paid media with multichannel campaigns, enabling true cross-channel marketing and precise conversion tracking. Zeta Activation's approach is centered on people-based identifiers rather than third-party cookies, providing more accurate analytics and minimal data loss across channels. With access to one of the largest proprietary data sets in the U.S., campaigns are informed by the most up-to-date information, driving superior results. The solution combines expertise in campaign strategy, analytics, and data science with cutting-edge technology to meet diverse business objectives.

Key Features

Identity Graph Zeta Activation operates on one of the industry's most durable and persistent identity graphs, focusing on people-based identifiers.

• Anchored by people-based identifiers instead of third-party cookies
• Enterprise-scale breadth and depth without restrictive walled garden approach

Cross-Channel Marketing The platform enables true cross-channel marketing across multiple channels and devices.

• Integration of paid media and multichannel campaigns
• Activation across desktop, mobile, display, video, CTV, search, email, and website

Real-Time Data Processing Zeta Activation utilizes real-time signals and predictive insights to inform campaigns.

• Billions of real-time signals processed
• Instantaneous updates to individual profiles

Conversion Tracking The solution offers comprehensive conversion tracking capabilities.

• Track conversions from ad exposure across all paid and owned channels
• Precise analytics and attribution

Benefits

Improved Campaign Performance Zeta Activation enhances overall campaign results and effectiveness.

• Boost campaign results through personalized messaging
• Drive customer acquisition and loyalty at scale

Cost Efficiency The platform offers cost-saving opportunities and improved media spend efficiency.

• Save 25% by bundling deterministic audience data at no additional cost
• Maximize efficiency of media spend through precise targeting

Data-Driven Decision Making Zeta Activation provides access to a vast and up-to-date data set.

• 235+ million active consumer profiles
• Thousands of real-time signals per profile