Zeta Data Management is a comprehensive customer data platform (CDP+) that unifies systems of identity, insight, and engagement into a single, data-powered platform. It provides a holistic view of customer data, enabling businesses to target new audiences with previously unknown insights. The platform leverages Zeta's proprietary dataset and Identity Graph™ to expand knowledge about customers, identify anonymous consumers, and engage them across channels. Zeta's CDP+ automates identity resolution, integrates with existing systems, and creates a center for customer and digital marketing inte...
Vendor
Zeta Global
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Zeta Data Management is an advanced customer data platform (CDP+) that consolidates identity, insight, and engagement systems into a unified, data-driven solution. It offers businesses a comprehensive view of their customers, enabling targeted audience engagement and the discovery of new insights. The platform utilizes Zeta's proprietary dataset and Identity Graph™ to enhance customer knowledge, identify anonymous consumers, and facilitate multi-channel engagement. Zeta's CDP+ streamlines identity resolution, integrates seamlessly with existing systems, and serves as a centralized hub for customer and digital marketing intelligence. With its built-in AI engine, the platform enables personalized messaging across various channels, making it an all-encompassing solution for businesses aiming to optimize their customer data utilization and marketing efforts.
Key Features Single Source of Truth Provides a unified, actionable view of customer data for comprehensive targeting and engagement.
- Connects customer data across acquisition, engagement, and retention stages
- Expands knowledge with past purchase behavior, channel preferences, and real-time interests
Identity Resolution Leverages Zeta's Identity Graph™ for robust consumer identification and engagement.
- Built on permission-based identities of 235+ million U.S. consumers
- Minimal reliance on third-party cookies for future-proofed, persistent IDs
Real-Time Scoring Evaluates individuals and audiences using intent-based signals and behavioral identifiers.
- Scores based on top activities and behavior
- Enables timely and relevant engagement
Benefits Enhanced Customer Insights Expands knowledge about customers using Zeta's proprietary dataset.
- Provides insights on past purchase behavior and channel preferences
- Offers real-time interest data for better targeting
Seamless Integration Integrates with existing systems and transforms data into operational strengths.
- Improves reporting and segmentation capabilities
- Creates cross-platform customer IDs for unified operations
Omnichannel Activation Enables easy activation of marketing campaigns across multiple channels and devices.
- Features native channels for direct engagement
- Includes an extensible connector framework for data and audience syndication