LiveIntent is an identity-based marketing platform that helps brands, publishers, and advertisers reach people in a privacy-compliant way across email and the open web. By leveraging email as a persistent identifier, LiveIntent enables businesses to deliver personalized, targeted advertising without relying on third-party cookies. The platform focuses on building meaningful connections between brands and consumers through data-driven insights and omnichannel engagement.

Features

• Identity Graph: Utilize email as a durable identifier to recognize and reach customers across channels.
• Audience Expansion: Grow your audience by connecting with verified identities in a privacy-safe manner.
• Programmatic Advertising: Deliver targeted ads across email newsletters and the open web using real-time bidding.
• Email Advertising: Monetize email inventory and engage subscribers with relevant, personalized ads.
• Data Activation: Turn first-party data into actionable insights for better targeting and campaign performance.
• Measurement & Analytics: Track campaign performance with advanced reporting and attribution tools.
• Privacy Compliance: Operate within GDPR and CCPA guidelines to ensure data security and consumer trust.
• Integration Capabilities: Connect seamlessly with leading DSPs, CRM systems, and marketing platforms.

Benefits

• Future-Proof Marketing: Thrive in a cookieless world by leveraging identity-based solutions.
• Increase ROI: Improve targeting accuracy and campaign performance through first-party data activation.
• Enhance Customer Engagement: Deliver personalized experiences across email and web channels.
• Monetize Inventory: Publishers can generate revenue by serving ads in email newsletters.
• Build Trust: Ensure compliance with privacy regulations and maintain consumer confidence.