PubMatic is a programmatic advertising technology company that provides a comprehensive platform for publishers to maximize their ad revenue and for advertisers to optimize their media spend.
Vendor
PubMatic
Company Website
- Activate
PubMatic Activate streamlines video and CTV buying, combining the control of direct deals with the efficiency of programmatic to maximize revenue.
- Auction Packages
PubMatic Auction Packages offer targeted, premium inventory at scale, enhancing campaign performance with transparency and efficiency.
- Connect
PubMatic Connect enhances publisher revenue by leveraging audience data, ensuring data security, and simplifying workflows for optimal monetization.
- Convert
PubMatic Convert unifies monetization and audience acquisition strategies, providing commerce media networks with scalable, efficient, and transparent solutions.
- Identity Hub
PubMatic Identity Hub simplifies ID management for publishers, optimizing alternative identity approaches to enhance audience addressability and revenue.
- OpenWrap
PubMatic OpenWrap enhances ad revenue with unified header bidding, offering advanced tools for performance optimization across all digital channels.
- PubMatic SSP
PubMatic SSP maximizes ad revenue for publishers with innovative technology, unique demand, and sophisticated analytics across all digital channels.