PubMatic Convert is a holistic commerce media solution designed to streamline and optimize the complex landscape of digital advertising. This platform integrates core monetization and audience acquisition strategies, enabling commerce media networks to maximize their revenue potential. Convert offers flexibility in buying, fee transparency, and scalable automation, allowing advertisers to execute high-conversion campaigns across various formats, including sponsored product listings, display, video, and CTV. By leveraging first-party data, Convert enhances audience targeting and performance, ensuring that commerce media networks can efficiently manage their inventory and data assets. The platform also supports private label permissions, enabling strategic account management and broader advertiser access. With detailed reporting and optimization tools, Convert helps publishers and advertisers achieve their goals while maintaining high standards of data privacy and security.

Features

• Unified Monetization and Acquisition: Combines core strategies to maximize revenue.
• Scalable Automation: Streamlines processes for efficient campaign execution.
• First-Party Data Utilization: Enhances audience targeting and performance.
• Flexible Buying Options: Offers transparency and flexibility in fee structures.
• Comprehensive Reporting: Provides detailed insights for optimization and performance tracking.