PubMatic OpenWrap is a unified header bidding solution designed to maximize ad revenue for publishers by integrating advanced management tools and performance optimization insights. Built on Prebid, OpenWrap provides a flexible and easy-to-implement infrastructure that supports various channels, formats, devices, and screens. This platform enables publishers to unlock new revenue opportunities through innovative custom management tools and detailed analytics. OpenWrap ensures high performance and operational efficiency by aggregating demand and facilitating brand-safe private marketplaces and bespoke deals. With features like A/B testing, integration with Identity Hub, and optimized ad pods, OpenWrap delivers a superior user experience and enhanced engagement, making it an essential tool for modern digital publishers.

Features

• Unified Header Bidding: Integrates multiple demand sources for maximum revenue.
• Advanced Analytics: Provides detailed insights to optimize ad performance.
• Cross-Channel Support: Operates seamlessly across web, mobile, CTV, and OTT.
• A/B Testing Tools: Optimizes wrapper setup and increases yield.
• Identity Hub Integration: Leverages IDs to add value to inventory.