PubMatic Activate is an innovative solution designed to revolutionize video and CTV buying by merging the transparency and efficiency of programmatic with the quality and control of direct media buying. This end-to-end platform allows buyers to execute direct deals across PubMatic’s premium video and CTV inventory, ensuring better visibility, stronger campaign performance, and reduced operational inefficiencies. Activate provides a single layer of technology that simplifies the supply chain, reduces costs, and enhances sustainability by lowering carbon emissions. With features like real-time optimization, automated buying, and detailed performance insights, Activate empowers advertisers and publishers to achieve their KPIs while maintaining high standards of data privacy and security. This solution is ideal for those looking to enhance their media buying strategy and drive more revenue in a rapidly evolving digital landscape.

Features

• Unified Technology Layer: Simplifies the supply chain and reduces operational inefficiencies.
• Real-Time Optimization: Enhances campaign performance with automated, real-time adjustments.
• Direct and Programmatic Integration: Combines the benefits of direct deals with programmatic efficiency.
• Sustainability Focus: Reduces carbon footprint and promotes green spending.
• Detailed Performance Insights: Provides comprehensive analytics to optimize media buying strategies.