Vendor
DoubleVerify
Company Website
- Programmatic
DV’s programmatic solutions help to build a baseline of quality for programmatic buyers and further drive performance through contextual and attention segments.
- DV Pinnacle
DV Pinnacle® is our unified service and analytics platform. Through DV Pinnacle®, advertisers can access quality and performance data across devices and buying platforms, including social — helping to turn insights into action.
- DV Authentic Ad
The DV Authentic Ad® is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand suitable environment, within the intended geography.
- Retail Media for Advertisers
Retail media offers advertisers a tremendous opportunity to connect with consumers when and where they’re shopping – but it’s not immune to quality and performance concerns.
- Retail Media for Retail Media Network
Retail media has become an increasingly important part of retailers' business models, allowing them to monetize their digital assets by offering online advertising opportunities to brands.
- Unified Analytics
DoubleVerify’s Unified Analytics simplifies reporting with automated data aggregation, dynamic dashboards, and intelligent data management, enhancing operational efficiency and optimizing revenue opportunities.
- Scibids AI
DoubleVerify’s Scibids AI enhances digital advertising by leveraging AI to optimize campaign performance, maximize ROI, and customize KPIs, ensuring efficient and effective media strategies.
- CTV
Advertiser interest and investment in Connected TV (CTV) has been growing. Eager to combine the measurability of digital video with the appeal of sight, sound and motion on the biggest living room screen, brands are paying top dollar to reach consumers via this medium.
- Fraud
DV’s Fraud Lab is powered by a dedicated team of data scientists, mathematicians and analysts from the cyber-fraud prevention community.
- Brand Safety and Suitability
DV's brand safety and suitability solution provides maximum protection for global media buys — across channels and formats, from programmatic avoidance to post-bid monitoring and blocking.
- Viewability
With consistent measurement across platforms, devices, and formats, we deliver a transparent look at viewability metrics across all your campaigns — enabling you to allocate budget accordingly.
- Campaign Delivery Insights
DoubleVerify’s Campaign Delivery Insights enhances campaign reporting and delivery, enabling media professionals to manage pacing, discrepancies, and optimize inventory performance efficiently.
- DV Authentic Attention
DV Authentic Attention® provides actionable, real-time data into what truly drives campaign effectiveness — from the impact of an ad’s presentation to key dimensions of consumer engagement.
- Publisher Suite
Publishers deserve to be compensated for the quality content and programming they create. DV Publisher Suite provides the measurement, insights and tools to improve ad delivery, enhance inventory quality and drive performance — all with the goal of boosting yield.
- Campaign Dashboard
DoubleVerify’s Campaign Dashboard provides a comprehensive view of direct campaigns, enabling efficient data collaboration, prioritization, and issue resolution to maximize revenue and streamline operations.
- Inventory Quality Insights
DoubleVerify’s Inventory Quality Insights offers real-time data transparency, enhancing ad viewability, fraud detection, and brand suitability, ultimately optimizing inventory yield and advertiser goals.