Drive Campaign Performance

Privacy concerns and regulations are changing the way advertisers target and measure campaign performance. Current solutions often rely on cookies, are overly simplistic, or do not provide feedback in real-time. DV Performance Solutions enable brands to measure consumer attention and optimize performance in a privacy-friendly way. DV Authentic Attention® provides fast, actionable insights to improve campaign planning, forecasting and optimization. DV Custom Contextual boosts targeting accuracy throughout the consumer journey. Download our complete overview to learn more about our privacy-friendly solutions can help you drive campaign performance.

A New Paradigm For Digital Ad Effectiveness

DV Authentic Attention® is the first data solution in the market to provide near real-time, comprehensive data to drive campaign performance — from the impact of an ad’s presentation to key dimensions of consumer engagement. This rich dataset provides the basis for dynamic campaign optimization.

Powerful Data and Insights

• **50+ **Exposure and Engagement Data Points.
• **3 **Unique Indices Provide Actionable Benchmarking and Insights.
• **8 **Dashboard Views Drive Placement and Creative Optimization.

Rich Exposure and Engagement Data

DV Authentic Attention® analyzes over 50 data points on the exposure of a digital ad and consumer’s engagement with a digital ad and device — in near real-time. For exposure, DV Authentic Attention® evaluates an ad’s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility, and more. For engagement, DV Authentic Attention® analyzes key user-initiated events that occur at the device or ad level, including user touches, screen orientation, video playback, and audio control interactions.

From Quality to Performance

DV Authentic Attention® builds on DV's Authentic Ad®, a proprietary, MRC-accredited metric that provides advertisers with a definitive measure of digital media quality. As a natural evolution, DV Authentic Attention® overlays key performance measures onto DV Authentic Ad® delivery, enabling brands to optimize their digital strategies in near real-time.

Improve Optimization with Granular Insights

DV Authentic Attention® is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance.

Campaign Optimization

Benchmark top-performing sites and apps and evaluate cost-effective private marketplace deals characterized by high performance.

Post-Campaign Analytics

Analyze ad units that deliver the most impact and prioritize higher-performing creatives in future campaigns.

The Definitive Measure of Media Quality

The DV Authentic Ad® is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand suitable environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands to use DV Authentic Ads® as a defining, holistic KPI for campaign effectiveness.