GroundTruth is a location-based media and advertising platform that uses real-world behavior (location and purchase data) to target and measure digital ad campaigns across channels, focused on driving in-store visits and other measurable business results.
Vendor
GroundTruth
Company Website
- Location Targeting
Location‑based targeting platform enabling precise real‑time, on‑premise, proximity, and neighborhood targeting using accurate geo‑data.
- Audience Targeting
Audience targeting platform using real‑world location, behavior, and custom data to reach relevant users across devices.
- Contextual Targeting
Contextual targeting platform that delivers ads based on content, surroundings, moments, and environmental conditions without personal identifiers.
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