GroundTruth’s Location Targeting solution provides real‑time, behavior‑driven advertising capabilities built on highly accurate location data. The platform uses proprietary mapping technology to determine whether a person is inside a store, on a lot, or within a surrounding retail area. It offers multiple location‑based targeting types, including on‑premise, proximity, and neighborhood targeting. These methods allow advertisers to reach users based on immediate location, visitation patterns, and local behavior trends. Additional tools such as weather‑based targeting, audience integration, radial geotargeting, and location analytics help refine campaigns and enhance performance. Accurate boundaries and verification ensure targeting precision across mobile and other supported channels.

Key Features

On‑Premise Targeting Detects users’ precise positions relative to a mapped location.

• Differentiates in‑store, on‑lot, and nearby areas
• Uses highly accurate blueprint polygons

Proximity Targeting Reaches users near a defined location boundary.

• Uses geofences around Blueprinted locations
• Delivers messages when users are most likely to take action

Neighborhood Targeting Targets audiences within dynamic geographic areas derived from visitation behavior.

• Builds areas based on real‑world movement patterns
• Scales localized marketing strategies

Radial & Geotargeting Options Supports distance‑based and regional targeting methods.

• Radial targeting down to small distances
• ZIP code, city, county, state, and DMA targeting

Weather‑Based Targeting Adjusts ads based on conditions.

• Uses real‑time or forecasted weather
• Supports timing‑based messaging adjustments

Location Manager Integration Manages and organizes custom location groups.

• Upload POIs for radial or blueprint targeting
• Reuse location groups across campaigns

Benefits

Higher Targeting Precision Ensures accurate reach through detailed mapping.

• Differentiates between in‑store and nearby zones
• Reduces wasted impressions with verified data

Improved Localized Engagement Aligns ads with real‑world behavior patterns.

• Leverages visitation data for relevance
• Targets users at optimal moments

Flexible Multi‑Channel Activation Supports campaigns across various devices.

• Works on mobile, desktop, CTV, OTT, audio, and DOOH
• Enables real‑time or historical location‑based actions

Enhanced Campaign Efficiency Reduces unnecessary spend by refining audience reach.

• Combines location, weather, and contextual triggers
• Uses precise blueprinting for accurate delivery