GroundTruth’s Audience Targeting solution enables advertisers to reach people based on real‑world behaviors, location history, demographic attributes, and custom data inputs. The platform supports multiple targeting types—including location‑based, behavioral, and custom audience segments—built from visitation patterns, purchase signals, and demographic insights. Advertisers can use these audiences within GroundTruth’s Ads Manager to run campaigns across mobile, desktop, CTV, OTT, audio, and other channels. The system provides granular control through real‑time location targeting, segmentation tools, and access to more than 1,500 audience segments. It also supports advanced contextual, weather‑based, and retargeting strategies for reinforcing messaging.

Key Features

Location‑Based Audience Targeting Targets users based on real‑time location and historical visitation.

• Uses precise geo‑location insights and point‑of‑interest data
• Reaches visitors of your business or competitors

Behavior‑Based Audience Targeting Builds audience profiles using visitation behavior and demographic data.

• Targets users by interests, lifestyle, or brand preferences
• Incorporates offline behavioral segments

Custom Audience Targeting Creates tailored audience segments using multiple data sources.

• Uses visitation, behavioral, demographic, and purchase information
• Supports segmentation through Ads Manager’s audience library

Extensive Audience Library Offers a structured catalog of well‑defined audience segments.

• Includes 1,500+ real‑world behavior‑based audiences
• Provides a hierarchical taxonomy for campaign selection

Contextual & Weather‑Based Targeting Delivers ads based on surroundings, timing, and environmental factors.

• Uses patented blueprinting to understand user context
• Adjusts creative based on real‑time or forecasted weather

Retargeting Tools Re‑engages users who have interacted with ads.

• Reinforces awareness across multiple touchpoints
• Supports audience creation and expiry rules

Benefits

More Relevant Audience Reach Ensures ads reach people whose behaviors indicate higher relevance.

• Uses real‑world visitation and interaction patterns
• Supports segmentation aligned with campaign goals

Higher Efficiency and Reduced Wasted Impressions Improves ad performance by activating only in the right contexts.

• Targets by time, place, weather, or behavior
• Avoids irrelevant impressions

Improved Multi‑Channel Engagement Reinforces messaging across devices and environments.

• Supports mobile, desktop, CTV, OTT, and audio
• Enables follow‑up engagement through retargeting

Customizable Strategy for Specific Goals Gives advertisers flexibility to tailor segmentation.

• Build niche custom audiences
• Align targeting with brand‑specific behaviors