AppsFlyer is a global leader in marketing measurement, analytics, and engagement. Founded over 10 years ago, it helps more than 80,000 companies build better products and create exceptional experiences while preserving customer privacy.
Vendor
AppsFlyer
Company Website
- Measurement Suite
AppsFlyer’s measurement suite provides full visibility into customer journeys across all channels and devices, ensuring accurate insights while maintaining customer privacy. It helps businesses optimize campaigns and understand the true value of their marketing efforts.
- AppsFlyer for Food & Drink APPs
AppsFlyer helps food and drink apps optimize customer journeys and shorten conversion times. They provide comprehensive attribution data and unified insights, enabling brands to create engaging, high-converting experiences while maintaining consistency across all channels.
- AppsFlyer for Android
AppsFlyer provides Android apps with comprehensive insights into campaign performance, leveraging privacy-preserving measurement tools. They optimize customer lifetime value and drive growth through innovative solutions tailored for Google’s Privacy Sandbox.
- AppsFlyer for Marketing Teams
AppsFlyer empowers marketing teams with real-time campaign performance insights, optimizing customer LTV and budget allocation. They provide privacy-enhancing measurement and deep linking solutions, ensuring effective user acquisition and engagement across all platforms.
- Data Collaboration
AppsFlyer’s data collaboration solution enables secure, privacy-centric data sharing and analysis, empowering businesses to create anonymized segments and activate campaigns with precise targeting while ensuring compliance and maximizing marketing effectiveness.
- AppsFlyer for R&D Teams
AppsFlyer provides R&D teams with a secure SDK, comprehensive documentation, and APIs for seamless data integration. They help measure performance, optimize budgets, and drive revenue through advanced analytics and deep linking solutions.
- ROI Measurement
AppsFlyer’s ROI measurement suite consolidates cost data from all ad networks and connects it to revenue streams, providing a complete, accurate view of your true ROI. It helps businesses optimize budgets and make informed marketing decisions.
- AppsFlyer for Web3
AppsFlyer provides comprehensive measurement tools for Web3 apps, including blockchain and NFT games. They help optimize cross-device customer journeys, enhance engagement, and drive growth through accurate data and advanced analytics.
- Audiences
AppsFlyer’s audiences solution enables precise segmentation and management of customer groups, optimizing remarketing efforts. It provides clear visualizations of audience overlap and incremental lift, ensuring relevant and engaging customer interactions while preserving privacy.
- AppsFlyer for Web
AppsFlyer provides tools to measure and analyze web campaigns, offering clear web attribution data. They unify web and app marketing, giving full visibility into customer journeys and optimizing campaign performance while preserving customer privacy.
- Marketing Analytics
AppsFlyer’s marketing analytics suite simplifies complex data, providing a unified view of campaign performance. It helps businesses make better, faster marketing decisions, driving conversions, improving customer retention, and increasing revenue.
- AppsFlyer for Shopping APPs
AppsFlyer helps shopping apps enhance customer experiences and boost conversions. They provide unified insights into customer journeys, enabling personalized and high-converting experiences while maintaining brand consistency across all channels.
- Privacy Cloud
AppsFlyer’s Privacy Cloud enables secure, privacy-preserving data collaboration and analysis, enhancing customer experiences without compromising privacy. It leverages advanced technologies to ensure compliance and deliver comprehensive insights.
- AppsFlyer for IOS
AppsFlyer’s iOS solutions simplify SKAdNetwork complexities, ensuring compliance with iOS 14+ privacy regulations. They provide advanced analytics, predictive insights, and flexible conversion value mapping to optimize campaign performance and drive growth.
- AppsFlyer for Gaming APPs
AppsFlyer helps gaming apps acquire, retain, and engage high-value players. They provide insights into user acquisition, monetization strategies, and fraud protection, ensuring a seamless and profitable gaming experience.
- Incrementality
AppsFlyer’s incrementality solution provides an accurate, unbiased view of your marketing outcomes through cross-platform incremental lift testing, helping you make better budget decisions and maximize the ROI of your marketing activities.
- AppsFlyer for Travel
AppsFlyer provides comprehensive insights and engagement tools for the travel industry. With over 10 years of experience, they help optimize campaigns, understand customer behavior, and adapt to changing business needs.
- AppsFlyer for Finance APPs
AppsFlyer enhances finance apps by optimizing customer journeys and increasing engagement. They provide comprehensive insights, secure data management, and fraud protection, ensuring a seamless and safe user experience across all digital platforms.
- AppsFlyer for Product Teams
AppsFlyer empowers product teams with real-time analytics and full-funnel measurement. They help prioritize roadmaps, optimize user journeys, and create personalized experiences, driving loyalty and revenue while ensuring data security and privacy.
- PC & Console
AppsFlyer provides comprehensive measurement tools for PC and console games, offering insights into performance across devices and channels. They help optimize user acquisition, prove ROAS, and drive high-LTV conversions through accurate, holistic data.
- AppsFlyer for CTV
AppsFlyer provides comprehensive measurement tools for CTV and OTT platforms, enabling accurate cross-platform insights. They help optimize campaigns, enhance customer journeys, and drive growth through trusted data and advanced analytics.
- Customer Experience and Deep Linking
AppsFlyer’s customer experience and deep linking suite creates personalized, contextual experiences that drive user acquisition and retention, significantly increasing conversions and revenue through seamless customer journeys across all channels and devices.
- Creative Optimization
AppsFlyer’s creative optimization solution uses AI-powered insights to maximize ad spend and uncover the best creative strategies. It provides a comprehensive view of performance, helping businesses combat creative fatigue and boost conversions.
- AppsFlyer for Health & Fitness APPs
AppsFlyer enhances health and fitness app performance by optimizing customer acquisition, engagement, and revenue. They provide comprehensive insights and tools to ensure data security and compliance, helping brands build consistent user experiences across all channels.
- APIs and Raw Data
AppsFlyer’s APIs and raw data solutions enable seamless data synchronization with your BI platforms, providing real-time and customizable reports. This ensures comprehensive insights and rapid optimization for your marketing analytics and attribution data.
- Partner Marketplace
AppsFlyer’s Partner Marketplace enable seamless connectivity with over 10,000 partners, providing businesses with the tools to optimize their marketing tech stack, enhance campaign performance, and gain comprehensive insights through streamlined data connections.
- AppsFlyer for Mobile
AppsFlyer offers a comprehensive mobile measurement platform, providing advanced analytics, fraud protection, and customer experience tools. They ensure actionable insights while preserving customer privacy, helping marketers optimize campaigns and achieve their mobile marketing goals.
- Fraud Protection
AppsFlyer’s fraud protection solution, Protect360, offers multi-layered, real-time defense against mobile ad fraud, ensuring your marketing budget is safeguarded from evolving threats and fraudulent activities.
- AppsFlyer for Data & Analytics Teams
AppsFlyer empowers data and analytics teams with real-time insights and customizable reporting. They provide full-funnel measurement, advanced fraud prevention, and seamless data integration, enabling data-driven decisions and optimized performance.