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AppsFlyer for CTVAppsFlyer

AppsFlyer provides comprehensive measurement tools for CTV and OTT platforms, enabling accurate cross-platform insights. They help optimize campaigns, enhance customer journeys, and drive growth through trusted data and advanced analytics.

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Vendor

AppsFlyer

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Tune in to the world’s largest audience

We give you the accurate cross-platform and device measurement you need to unlock the full potential of the skyrocketing CTV market.

Boost CTV-driven mobile app growth and engagement

Everyone, including your existing and potential customers, watches CTV. That’s what makes it perfect for mobile user acquisition. We give you the tools to create measurable campaigns and personalized, contextual customer journeys that increase conversions.

Take your CTV and OTT growth goals to prime time

Harnessing the massive opportunity around CTV requires a robust measurement engine that delivers trusted data. Our CTV measurement platform helps streaming services grow their key KPIs – including installs, signups, revenue, and in-app events – with the industry’s most trusted measurement data.

Turn your data into insights and actions

To reach your marketing KPIs, the data you rely on must be accurate and easy to understand. Our analytics suite helps you delight, acquire, and retain customers, through a complete set of tools including a unified CTV campaign dashboard as well as cohort and raw data reports.

CTV attribution and measurement

No matter what you’re measuring, we’ve got you covered. CTV-to-mobile Understand the impact of CTV ads on mobile conversions. CTV-to-CTV Measure and optimize performance of CTV apps. CTV and QR codes Convert CTV ad viewers into app users with QR codes. Advanced analytics View performance of CTV and other campaigns in one place.

The marketing platform that keeps your customers from changing the channel

Get everything you need to understand cross-channel customer journeys, optimize in-app events, keep your customers engaged, and grow your audience, all in one platform. Measure Get full visibility into the source of your conversions, and which campaigns bring in the best customers across every channel, platform, and device Analyze Make better, faster marketing decisions at every stage of the user journey with a unified view of your campaign performanceEngage Boost customer engagement by providing seamless experiences while getting accurate measurement data for all of your campaigns Protect Keep your marketing budget safe by staying ahead of every threat, before, during, and after install with industry-leading fraud protection Connect Sync your attribution and marketing analytics data with your internal platforms, using our comprehensive APIs and raw data solutions

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