iOS: Driving growth in an ever-changing privacy landscape

iOS 14+ may have felt like the end of mobile marketing as we know it, forcing the industry to rethink what we thought we knew about data. This shift has also driven nonstop innovation and created a whole world of opportunity for unrelenting iOS marketers.

Thrive in the post-iOS 14 world with the right solutions on your side

Move from complication to clarity

Apple’s introduction of AppTrackingTransparency (ATT) made the digital marketing landscape more complicated. There are more data streams, increased duplication, and partial data. But, with the right technology on your side you can still achieve all of your marketing goals. Our iOS 14+ solutions take the complexity out of SKAdNetwork, while seamlessly aligning with Apple’s privacy guidelines.

Go beyond the limitations of SKAdNetwork

Discover how to harness the power of SKAdNetwork with our all-in-one solution. Our ever-evolving innovation helps brands make the complex aspects of SKAN attribution simple and accessible. From optimizing your strategy and fine-tuning conversion values, to predicting future campaign success, our solution gives you everything you need.

Take back control of SKAN post-install measurement

One of the most challenging aspects of SKAdNetwork is translating long-term performance measurement needs into complex conversion value maps. Our hyper-flexible conversion value mapping solution lets you focus on what you want to measure (retention, cohort, revenue, funnel progress and more) while leaving the technical aspects to us. You choose the performance metrics, we’ll help allocate the conversion values in the optimal way.

Deduplicate your data streams to get a single source of truth

The introduction of SKAdNetwork decentralized data streams for iOS marketers, and its private-by-design mechanism means that incoming data cannot be deduplicated easily. We have developed a new way of attributing users that guarantees each user is only attributed once, helping marketers get a clear picture of campaign performance without compromising on user privacy.

Make good choices faster with predictive analytics

Start optimizing your campaigns from day one with predictive analytics. Using advanced machine learning, predictive analytics lets you turn early user engagement activity into actionable insights. Cut poor performing campaigns or boost good ones early on, to reduce waste and get the most from your budget.

Key features

Our 360° approach to iOS 14+ provides the industry’s most advanced and comprehensive measurement solution for analyzing, optimizing, protecting, and even predicting iOS 14+ campaign performance. Advanced Privacy Comply with all iOS 14+ privacy regulations while getting accurate and actionable insights ATT analytics Analyze your app’s ATT opt-in rates and how they perform against industry benchmarks SKAdNetwork analytics Get visibility into SKAN performance KPIs, including CVR, ROI, CPI, ARPU, ROAS, eCPA Conversion Studio Maximize conversion values’ potential with a flexible conversion value mapping tool Smart LTV modeling Model missing pieces like masked conversion values and future LTV based on your own data.