
Zest AI is a U.S.-based fintech company founded in 2009 and headquartered in Burbank, California. It specializes in AI-powered credit underwriting, helping financial institutions make smarter, fairer, and more inclusive lending decisions. Zest AI’s technology improves risk assessment, automates loan decisions, and expands access to credit.
Vendor
Zest AI
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- Fraud Detection
Zest AI’s Fraud Detection solution, Zest Protect, uses advanced machine learning to identify application fraud in real time. It detects first-party, third-party, and synthetic identity fraud, as well as income misrepresentation, without disrupting the borrower experience. The system integrates seamlessly into loan workflows for automated, accurate decisioning.
- Lending Intelligence
Zest AI’s Lending Intelligence is a data-driven solution that helps financial institutions optimize lending strategies with AI-powered insights. It delivers accurate performance analysis across marketing, origination, and portfolio management, enabling smarter decisions, faster policy adjustments, and deeper borrower understanding to reduce risk and improve credit access.
- LuLu Pulse
LuLu Pulse is Zest AI’s generative AI-powered lending intelligence companion. It provides credit unions and banks with instant access to financial and industry benchmarking, peer analysis, and performance forecasting. Users can surface insights using natural language prompts without dashboards or integrations, enabling smarter, faster lending decisions.
- LuLu Strategy
Zest AI’s LuLu Strategy is a generative AI-powered module that helps financial institutions simulate lending policy changes and forecast their impact. It uses real-time loan origination data to project outcomes on automation, approval rates, and risk, enabling faster, smarter decisions without complex dashboards or integrations.
- Underwriting
Zest AI’s Underwriting solution uses machine learning to automate credit decisioning with high accuracy and fairness. It helps lenders assess risk more precisely, reduce bias, and expand access to credit. The system improves approval rates, lowers delinquency, and integrates seamlessly into existing workflows for faster, smarter lending.