Permutive is a privacy-first audience platform that helps publishers and advertisers collaborate and activate audiences without third-party cookies. Built on edge computing, it processes data on-device, ensuring privacy and compliance. The platform unifies a data management platform, clean room, and AI-driven curated audiences, enabling secure data collaboration and high-quality targeting. Publishers gain better monetization and control of first-party data, while advertisers access premium audiences at scale and improve campaign performance—all without exposing personal data.