Overview

Permutive’s Data Clean Room is a privacy-first collaboration platform that enables advertisers and publishers to join and analyse first-party data without moving raw personally identifiable information (PII) or writing custom code. The solution connects advertisers to a network of premium publisher audiences through a single setup, providing addressable, identity-aware and model-enhanced cohorts while preserving data security and scale. It is designed to accelerate campaign performance, measurement and second-party deals by combining publisher signals, identity and modelling.

Features and Capabilities

• Network Reach & Scale: Enables collaboration across 150+ premium publishers through a single integration, avoiding many one-to-one integrations and expanding addressability and reach for advertisers.
• Privacy-first Architecture: Processes data without moving raw PII and emphasises in-place computation and privacy-preserving modelling to minimise exposure of sensitive data.
• No-code Collaboration: Advertisers and publishers can run analyses, match cohorts, and activate audiences without custom engineering work or complex integrations.
• Predictive & Model-based Matching: Supports model-based approaches (not only ID matching) to enrich audiences and enable cross-publisher modelling when deterministic IDs are limited.
• Cohort Creation & Enrichment: Lets parties enrich first-party cohorts with publisher signals (behavioral, contextual, identity) to produce higher-quality curated audiences for activation.
• Activation & Measurement: Built to push cohorts into common activation channels and to support measurement workflows—aiming to improve campaign performance and attribution while retaining privacy safeguards.
• Publisher-first Use Cases: Designed for publisher monetization and direct-sold second-party deals, allowing publishers to monetise first-party data while protecting user privacy.
• Operational Resources & Support: Includes guides, resource library and support materials for video integrations, cohort sending, and partner activations to reduce operational friction.
• Compliance & Governance: Emphasises traceability, consent-aware handling and governance controls to meet privacy and regulatory expectations across regions.
• Use-case Flexibility: Applicable to advertisers, agencies, publishers and retail-media teams for audience enrichment, measurement, direct-deals, and cross-publisher planning.