Jai Kisan is India's leading digital-first rural credit and financial services platform founded in 2017. The company provides accessible, affordable credit solutions tailored for farmers, retailers, and MSMEs across rural India through a technology-enabled B2B2C model that partners with local merchants and intermediaries. Operating as a fintech platform with an NBFC (Non-Banking Finance Company) license acquired in August 2024, Jai Kisan facilitates supply chain financing and farmer financing while aiming to expand into insurance and other financial services.