Overview

ZoomInfo is a comprehensive B2B data platform designed to empower sales, marketing, and recruitment professionals with actionable intelligence. By aggregating and analyzing data from various sources, ZoomInfo provides detailed profiles of companies and contacts, enabling users to identify and engage with potential clients and candidates effectively. The platform offers a suite of tools that streamline prospecting, enhance data quality, and integrate seamlessly with existing workflows.

Features and Capabilities

• Comprehensive Contact Database: Access an extensive database of over 200 million professionals and 15 million companies, ensuring a broad reach for prospecting and recruitment efforts.
• Sales Intelligence: Utilize features like Scoops, which alert users to significant events such as leadership changes or large deals, and Websights, which tracks website visits to reveal anonymous account activity.
• Automation: Integrate with popular CRMs, sales acceleration tools, and marketing automation suites to embed actionable intelligence across go-to-market tech stacks.
• Data Enrichment: Automatically maintain comprehensive intelligence on contacts and accounts, ensuring that profiles are up-to-date and accurate.
• Integrations & API: Expose enriched data streams via a suite of lightweight, customizable APIs, and pre-built connectors to embed ZoomInfo directly within common SaaS tools.
• Analytics & Tracking: Monitor website traffic, contact record enrichment rates, email engagement, advertising performance, and sales-qualified lead volume to identify trends and sharpen demand generation.
• Lead Segmenting and Scoring: Create buyer segments based on job function, seniority, industry, and company size, and score leads based on attributes and scoring models.
• Automated Workflows: Launch personalized outreach to capture new high-quality leads and targeted accounts based on website traffic and prospects’ buying signals.
• Contact Tracking: Ensure all information associated with each contact profile is up-to-date, including job title or company changes.
• Data Deduplication and Cleansing: Automate deduplication, record merging, lead matching, and real-time data entry errors to improve data quality.
• Real-Time Talent Insights: Find passive candidates in sync with market shifts, engage talent seamlessly, and reduce time-to-hire.
• Customized Messaging: Automate candidate outreach, showcase your company’s story, and engage candidates across multiple touchpoints.
• Fast-Track Hiring: Shape a compelling employer brand, optimize your recruitment strategy, and control the hiring funnel.