Overview

ZoomInfo is a comprehensive B2B data platform that offers an extensive database of over 321 million contacts and 7 million businesses. It provides detailed information on companies and individuals, including firmographics, technographics, and contact details, enabling businesses to identify and engage with their target audience effectively. The platform integrates various services to streamline sales, marketing, operations, and talent acquisition processes.

Features and Capabilities

• SalesOS: A robust sales acceleration tool that offers advanced search features, including filtering and intent data, to identify and engage with qualified leads. It also includes sales automation tools to organize contacts and route leads to appropriate salespeople, as well as conversation intelligence for data-driven insights into live sales calls and sales workflows.
• MarketingOS: An all-in-one account-based marketing (ABM) solution that provides data-driven insights, such as buyer intent, to gauge a contact’s interest and likelihood of becoming a customer. It offers cross-channel advertising capabilities, allowing businesses to launch targeted display and social ads with sophisticated ad targeting. Additionally, it features website chat and web form enrichment to enhance lead generation through online forms.
• OperationsOS: A data management and automation solution that offers data deduplication, data cleaning, standardization, and lead routing capabilities to ensure that leads arrive at the right salespeople.
• TalentOS: A talent acquisition tool that provides talent search and candidate outreach, including employer branding to build a recognizable recruitment funnel, as well as integrations with applicant tracking systems (ATS) such as Greenhouse, Zoho Recruit, Salesforce, JazzHR, and Lever.
• ZoomInfo API: A cloud-based interface that allows customers to seamlessly integrate ZoomInfo’s extensive database into existing systems and workflows. It enables functions like lead routing, data enrichment, accurate contact data, and real-time updates across tech stacks, including CRM and marketing automation platforms.
• WebSights API: A tool that uncovers and converts anonymous website visitors into actionable, targeted leads by revealing detailed firmographic insights on companies engaging with your site. It enhances lead generation and provides enhanced analytics for better marketing ROI.
• Compliance API: Empowers organizations to adhere to data privacy regulations such as GDPR and CCPA by identifying and managing consumer data based on preference and opt-out status at scale. It automates data privacy compliance, handling opt-outs, and maintaining data hygiene.