Wurl provides innovative technologies for streaming TV distribution, discovery, and advertising, connecting viewers to the right content and ads. As an early innovator in streaming TV, Wurl has built relationships with streamers and publishers, enabling a peerless insight into programming and viewer behavior. Wurl uses its position at the center of the streaming TV ecosystem to build better products and help the industry make better decisions. They empower marketing teams at top streamers and publishers to acquire audiences in a data-driven way and give streamers and content companies the tools to increase CPMs and maximize revenue with exclusive sources of demand. Wurl's BrandDiscovery evaluates content to target ads in real time, offering contextual targeting across billions of premium impressions monthly. AdPool boosts ad yield by providing differentiated demand, accessing media budgets of mobile performance marketers and translating content signals into targetable contextual segments. ContentDiscovery is an AI-powered targeting solution for FAST publishers and streamers, bringing a digital marketing approach to viewer acquisition. Wurl also provides an easier way to launch, host, schedule, and distribute programming across 45+ streaming platforms.

Features:

• **Unique access to data and inventory **We use our valued position at the center of the streaming TV ecosystem to build better products — and help the industry make better decisions.
• **More effective ad campaigns **We help brands and agencies unlock the full potential of streaming TV with contextual targeting that prioritizes emotion, genre, and brand safety.
• **Performance marketing on CTV **We empower marketing teams at top streamers and publishers to acquire audiences in a data-driven way.
• **More effective monetization for publishers **We give streamers and content companies the tools to increase CPMs and maximize revenue with exclusive sources of demand.

CONTEXTUAL TARGETING Deliver the right ad at the right time with GenAI. Context makes a big difference. BrandDiscovery evaluates the content before the break to target ads in real time.

• Contextual ads are up to 40% more memorable and are 2–3 times more likely to result in conversion.
• BrandDiscovery gives you access to contextual targeting across billions of premium impressions monthly.
• BrandDiscovery segments are available through top DSPs, letting you add contextual targeting through your existing workflows.

CTV MONETIZATION Maximize your earning potential on CTV. AdPool boosts your ad yield by providing differentiated demand when you need it.

• Access the media budgets of AppLovin’s mobile performance marketers.
• Translate scene-level content signals into targetable contextual segments for advertisers.
• Boost fill rate by maximizing backfill yield — leaving no untapped revenue streams.

VIEWER ACQUISITION Attract, engage, and retain high-value viewers at scale. ContentDiscovery is an AI-powered targeting solution for FAST publishers and streamers, bringing a digital marketing approach to viewer acquisition.

• Target the right viewers across CTV and mobile.
• Keep viewers engaged with targeted promos.
• Define campaign goals, measure ROI and grow your KPIs.

CTV DISTRIBUTION Make creating and distributing your CTV channel easy. An easier way to launch, host, schedule, and distribute your programming across 45+ streaming platforms.

• Turnkey solution to quickly create and launch FAST channels.
• Secure global distribution of content on any streamer in Wurl’s worldwide network.
• Robust insight data to grow and retain audiences.