Website Personalization

Enhance your website with AI to drive purchases and loyalty Combine real-time session data with historical sales data to personalize web content for individual customers.

Use customer data and personalization to turn web content into a revenue-driving machine

Every interaction a customer has with your brand is a tiny window into that person’s affinities, desires, and behavior. SAP Emarsys gathers those insights from multiple touchpoints and uses them to personalize your website. Our platform surfaces content and intelligent recommendations based on customer lifecycle stages and delivers consistent, personalized engagements that help customers find what they need, faster.

• Turn anonymous online visitors into loyal customers
• Segment visitors & serve up AI-powered offers
• Use transactional messaging to increase conversion
• Monitor and optimize web campaign performance

Personalize web content with behavioral data

SAP Emarsys allows marketers to personalize web content based purely on web behavior. Increase acquisition and first purchase by building automations that display recommended products or offers based on clicks and browsing behavior.

Turn unknown visitors into known customers

Use customer data to create personalized web push notifications, ribbons and overlays that capture first-party data, grow your email lists and drive conversions.

Build web personalization into cross-channel campaigns

Use web behavior to create personalized, connected cross-channel experiences, from email to mobile and digital ads to SMS. Target customers with product recommendations, special offers, and personalized content on the channel they are most likely to engage.

Win back inactive users across channels

Increase web engagement, win back inactive users, and drive repeat traffic & purchases with personalized web push messaging. Send web push messages in real-time to your customers’ browsers, triggered as users perform specific actions across any channel.

Create AI-powered web experiences

Engage your web visitors and accelerate time to value with 1:1 personalized web content. Use AI segments to intelligently target customers with personalized recommendations that match them with new products and help them find what they’re looking for faster.

Measure the performance of web channel campaigns

Grow your customer base and web interactions by measuring your web channel execution and campaigns from the Web Channel Dashboard. View both mobile and desktop web performance including impressions, clicks, and recent visitor activity.