AI-powered donor management meets automated fundraising.

Virtuous CRM+ connects your fundraising and marketing data into one intelligent, enterprise-grade platform that’s purpose-built to grow personal connections with donors at scale.

Power smarter, more personal fundraising with a truly connected platform.

See relationships more clearly.

Track giving, engagement, volunteerism, relationships, wealth data, and more, all in one place—giving you and your team a 360° view of every supporter.

Save time and automate outreach.

Automate workflows to save time, and build personalized sequences to accelerate donor engagement based on donor behavior—so you never miss a moment to connect.

Streamline communications.

With fully integrated email, SMS, online giving, volunteerism, and more, CRM+ ties it all together so you can see and optimize the entire donor journey.

A 360° view to fuel deeper relationships.

Get a complete view of every donor—so your team can build stronger relationships, uncover giving potential, and grow generosity at scale. From major gifts to marketing to finance, empower your team with easy-to-use, enterprise-ready tools. Build better personal connections with donors using behavior signals, contact scoring, and actionable insights.

• See the full story with in-depth donor profiles.
• Work smarter, not harder with automated tools.
• Create real connections based on data and insights.

Automate tasks and connect personally at scale.

From first gift to major gift, automate meaningful touchpoints that move donors through the giving journey—without overwhelming your team. Trigger follow-ups and data updates automatically. Then, use donor signals to nurture your supporters with automated emails, text messages, postcards, and more.

• Trigger follow-ups, calls, and gift asks automatically.
• Nurture donors with personal, multichannel campaigns.
• Track giving signals to prompt the next best action.

Build integrated multi-channel campaigns.

With built-in email marketing, SMS, campaign management, and segmentation, you can send the right message to the right person at the right time—without jumping between systems. Personalize messaging for every segment, run A/B tests, track email engagement directly from the donor profile, and improve performance with built-in analytics.

• Trigger emails based on donor behavior.
• Personalize messaging for every segment.
• Improve performance with built-in analytics.

Turn donor signals into timely action.

Capture real-time donor signals—like engagement, giving behavior, and intent—so your team can act faster, personalize smarter, and build deeper relationships.

• Spot key moments like lapsed giving or increased interest.
• Trigger actions based on real-time donor behavior.
• Get alerts that help you follow up at the right time.

Run seamless events that drive results.

Manage your events—from registrations to follow-ups—in one place, giving you full visibility into attendance, giving, and engagement before, during, and after. Track attendees, gifts, and follow-ups in real time. Then, sync event activity directly to donor profiles. Automate post-event outreach to keep attendees engaged and increase giving.

• Track attendees, gifts, and follow-ups in real time.
• Sync event activity directly to donor profiles.
• Automate outreach to keep attendees engaged.

More than just a CRM, Virtuous is your unified platform for growth.

Take advantage of one connected system built to deepen donor relationships, save time, and drive generosity at scale.

Major Donor Pipelines

Manage portfolios, track pipeline progress, and forecast major gifts with clarity and confidence.

Complex Gift Management

Track grants, pledges, soft credits, tributes, recurring giving, and more—with personalized receipts for every donor.

Custom Objects

Tailor Virtuous to your unique workflows and needs with custom fields and objects that match your mission.

Reporting & Analytics

Build custom reports, map donor activity, monitor KPIs, and unlock deep insights—without a data analyst.

Forms & Digital Engagement

Easily deploy online forms for online giving, membership sign-up, pledge giving, and more.

Project Tracking

Tie gifts to specific projects and funds, track outcomes, and sync everything with your accounting tools.

Volunteer Management

Track volunteer activity, send targeted volunteer outreach, and integrate volunteerism with financial giving.

Web Tracking

See how individual donors are engaging on your website. Then, target outreach based on donor intent.