Drive Media Effectiveness Through Viewable Ads

Get Your Complete Guide

Many brands use viewability as a proxy for digital performance. While viewability rates are growing, they still fall short of both IAB and advertiser thresholds. As we all know, there’s not much value in an ad that can’t be seen. Download DV’s 2024 Global Insights Report to discover the state of ad viewability and other quality metrics across desktop, mobile and CTV.

Performance Starts with Viewability

• **75% **Average Viewability Rate for Mobile App Video.
• **63% **Average Viewability Rate for Display Across Channels.
• **67% **Average Viewability Rate for Video Across Channels.

Ensuring Ads Are Seen

DV's solution provides clarity into whether your ad is making an impact. With consistent measurement across platforms, devices, and formats, we deliver a transparent look at viewability metrics across all your campaigns — enabling you to allocate budget accordingly. We provide in-depth post-bid analytics to help you gauge campaign effectiveness. Pre-bid, you can use DV's historical data, or access data directly through your partner DSP for real-time optimization.

Proven Measurement Technology

DV provides comprehensive viewability measurement across all environments. We use geometric methodology to validate viewability, supporting both IAB and custom brand-measurement thresholds. For mobile app environments, DV's solution leverages both certified MRAID and the Open Measurement SDK, enabling us to measure up to 95% of all eligible mobile inventory.

See and Be Seen

DV's viewability solution helps you reach more engaged consumers across devices, formats and buying platforms. We deliver advanced viewability metrics like average time-in-view, key message exposure and video player size, to allow for superior optimization across a variety of dimensions.

Optimize with Ease

Pinpoint viewability optimization opportunities by media property, campaign, creative, and placement. Monitor data over time and against key benchmarks.

Metrics that Matter

Tap into advanced viewability metrics, like average time-in-view, key message exposure, and video player size, for more detailed optimization.

Accreditation and Industry Leadership

DV's Viewability measurement is accredited by the Media Rating Council (MRC) for desktop and mobile web. DV is also MRC-accredited for in-app viewability for certified MRAID measurement, allowing us to collect MRC-accredited viewability data even in instances when the app does not leverage the OM SDK. DV is also the only measurement provider that is MRC-accredited for third-party integrated viewability measurement on Facebook and Instagram.