Get a complete view of your customer

Unify real-time customer data interactions with data from your warehouse and empower any team within the business to use trusted data across any platform and channel to build 1:1 personalized experiences at scale.

Use AI to turn every customer interaction into a unique customer experience

Segment makes it easier than ever to understand, predict, generate, and engage each individual customer in real-time and at scale.

Track every interaction in real time

Gain a deep understanding of your customer behavior as it evolves in real time across web, mobile, server, and third-party touchpoints.

Get a holistic view of each customer with identity resolution

Explore all your user profiles in one place. Stitch together each customer’s journey between multiple user sessions and devices with deterministic identity resolution, while enabling centralized privacy and governance.

Power personalization with Profile API

Query your user profile in real time to build in-app recommendations, empower your sales and support teams with complete customer context, and create personalized marketing campaigns.

Unlock advanced analytics with Profiles Sync

Access all of the Segment real-time profile data in your warehouse to build data models and machine learning models that can be used in campaigns to lower customer acquisition costs, increase lifetime value, and inspire engagement.

Unify customer profile data in the warehouse to Engage customers everywhere

Deliver personalized, omnichannel campaigns to real-time targeted audiences from a centralized platform, without relying on other teams.