Unlock customer data for precise personalization

Collect real-time data across channels into a unified profile to activate more precise experiences with the leading customer data platform.

What is a Customer Data Platform (CDP)?

A customer data platform is a single centralized customer database containing data on all touch points and interactions with your product or service. That database can then be segmented in a nearly endless number of ways to create more personalized customer experiences across channels.

Twilio Segment’s CDP puts data at the heart of Twilio 

The Twilio Segment CDP brings a modern customer data foundation to the messaging, email, customer service, voice and video interactions you power through Twilio. CustomerAI has the potential to revolutionize customer engagement. But AI is only as good as the data you give it. The Segment CDP gives you AI-ready data for the most insightful, precise, intelligent results.

Personalize every interaction with Twilio Engage

Twilio Engage combines scalable, reliable communication channels with Twilio Segment’s world-class customer data infrastructure. Orchestrate customer experiences and personalized multichannel campaigns in real time.

Twilio Segment CDP products

Collect

Collect customer data across your marketing and analytics apps, sales and support experiences, payment and messaging interactions—and compile living profiles with Twilio Segment. Then enable the best product analytics, A/B testing, and data warehouse tools with the flip of a switch.

Unify

Get a complete view of your customer by tracking every interaction in real time and exploring all user profiles in one place. Unify real-time customer data interactions across every platform and channel to understand the customer journey and personalize engagement at scale.

Protect

Protect the quality of your data with intuitive features like a single source of truth Tracking Plan, extensible documentation, and real-time validation built to give you clean, trustworthy data at any scale.

Activate

Send data to more than 400 applications with pre-built integrations. Or, use Segment's developer tools to build for unlimited extensibility.