Personalize every interaction with Twilio Engage

Orchestrate customer experiences based on your customer data, in real time, across any communications channel, from one central platform.

Native CDP and native omnichannel together in one platform

Introducing Twilio Engage, the customer engagement solution that uniquely captures first-party customer data—in real time—that you can activate into personalized campaigns on any channel. Then manage and measure it all through a single platform to grow customer lifetime value.

Deepen relationships with highly personalized experiences

Customer AI

AI-powered customer engagement built on trusted data

• AI for any campaign: CustomerAI looks to bring the benefits of predictive and generative AI, as well as workflow automations, to help teams work smarter (coming soon!)
• Clean, trusted data: Use Twilio Segment’s trusted CDP to feed your AI the best data for precise, intelligent, impactful outputs
• Faster campaign generation: Speed up the email creation process with AI-powered smart headings, smart text, and image generation

Every channel

Data-driven communications across every channel

• Built-in channels: Personalize messages delivered via native SMS and email, custom channels, and 400+ integrations
• Personalized campaigns: Orchestrate multi-step, multichannel experiences based on real-time customer behavior
• One platform: Manage, measure, and scale your cross-channel campaigns from Twilio Engage
• Experimentation-ready: Quickly add new channels without engineering resources

Customer journeys

Personalized customer journeys built on real-time insights

• Every touchpoint: Access and activate customer data from your website, app, email or text marketing campaigns, and ads
• Right message, every time: Deliver relevant messages by harnessing the same standardized data across channels
• Real-time targeting: Make data-driven decisions based on customer interactions that just happened
• Data de-siloed: Build personalized campaigns from a single source of truth without requiring support

Centralized profiles

Centralized customer profiles based on first-party data

• Dynamic customer profiles: Build profiles and audiences from any tool or data source—no SQL skills required
• Privacy first: Respect customer data privacy with consented data collection
• Customer insights: Uncover new engagement opportunities with data about preferences, traits, and behaviors

Personalized experiences for the entire customer journey

• Activate new customers using lookalike audience targeting
• Promote signups and subscriptions with offers
• Send cart abandonment messages
• Create welcome and onboarding campaigns
• Increase customer value with upsell or cross-sell campaigns
• Launch reactivation campaigns