About Tealium Moments

To win the moments that matter in customer journeys, brands need to be ready to act with intelligence instantly— not after the interaction ends. That means equipping your tech stack with readily accessible historical and 360 insights with real-time context and activation. The Tealium Customer Data Hub is real-time by default, enabling you to combine real-time customer insights with lifetime intelligence for the best experience.

Combine all of your existing data with contextual zero-party insights and own the moment

Collect, process, and activate customer data in real-time

Tealium is real-time across the entire data supply chain, not just a piece of it.

• 1300+ Integration Marketplace - Broad ecosystem of real-time data sources, and the final step in delivering the best experience in the moment
• Patented Real-time Visitor Stitching - Combine data from multiple sources, including identity partners like TradeDesk and Neustar, in real-time
• Activate Batched Data in Real Time When You Need - Create a real-time complement to your existing tools, and leverage batch data sources like CDWs for real-time activations when needed.

Build your own insights based on customer behavior, specific to your business

Rich, cross-channel customer profiles tuned to your real-time needs (with consented data).

• Event Data Framework - Collect device-based and cloud-based data about real-time customer engagement, and make it available instantly, everywhere.
• Customer Data Platform w/ Predictive Insights - Build customer profiles with predictive insights that can be augmented with zero-party data for real-time activation.
• Consented Collection and Activation - Ensure all data is collected with consent, and only consented data is used, shared or activated.

Augment observed and purchased data with zero party data by asking direct questions or getting real-time feedback and using it to give the best experience

Augment observed and purchased data with zero party data by asking direct questions or getting real-time feedback and using it to give the best experience.

• Ask for Insights - Rather than guessing what the customer is expecting, ask them using simple, in-context questions, during the interaction.
• Personalize Without PII - Most personal preferences are not PII, unlocking organic in-the-moment experiences without needing sensitive data.
• Enrich Profiles of Known Users - Get a better understanding and richer cross-channel audiences by enriching profiles with the zero-party insights collected.

Tune our API for your needs across your whole tech stack.

Augment observed and purchased data with zero party data by asking direct questions or getting real-time feedback and using it to give the best experience.

• Blazing Fast Access - Get the data you need and impact the customer within milliseconds, not minutes.
• You Compose the Moments API - Get access to any data relevant to informing the customer experience, by composing the exact API for your needs.
• Power a Variety of Use Cases and Systems - With integrated consent, and over 1300+ integrations, there is no limit to the combinations available.

Capture and Access Any Data You Need, When and Where You Need It

NEW: Moments IQ

New feature to collect declarative data from customers by asking direct questions or providing a way for customers to provide feedback. This data is natively integrated into customer profiles and available for instant activation.

NEW: Moments API

New API to access data from Tealium with blazing fast response times to enable real-time, first-page personalization and beyond. The Moments API comes with an API Composer enabling you to choose the data points you want available to optimize for speed.

Use Cases for Moments IQ with Zero Party Data

• Shorten Time to Conversion
• Improve Customer Health with Timely Intercepts
• Targeted Cross-Channel Audiences with Declared Data

Use Cases for Moments API Real-time Data

• First Page Personalization and beyond in Real-time
• Real-time Interaction Management
• Zero Party Data Capture and Activation

Key Benefits of Tealium Moments

Enrich Profiles with New Data Type

Personal preferences, and other declared data, add depth and understanding to the visitor profiles, improving audiences across all channels.

Minimize Need for Personal Data (PII)

Ask for in-the-moment input, and leverage qualitative information to provide contextual and personalized experiences in real-time. No sensitive data is needed.

Engage Intelligently in the Moment

Be precise and use consented customer data exactly when and where it is needed to own the moments that matter.

Automate Real-time Access to Data

Ensure all first and zero-party data collected is instantly distributed to the relevant destinations while honoring governance rules and consent preferences.