The World’s Leading Enterprise Tag Management Solution

Power More Robust Digital Experiences for Your Customers

Unified Customer Data Sources

Our approach to data starts with the data layer, where you will develop a common data language that unites all of your marketing technologies with standard definitions and nomenclature used to describe customer interactions. You will standardize your data at the source, in your own organization’s language, and leverage our expansive CMS and e-commerce libraries for enhanced integration.

Fastest Tag Delivery Network

Performance affects conversions and the speed and reliability of a content distribution network (CDN) play a key role in tag management performance. Tealium ensures continual high performance through our global multi-CDN architecture and intelligent vendor handling. With this approach, Tealium serves tags faster than any other tag management solution, making it the perfect choice for organizations with complex requirements or multiple high-traffic websites.

Protect Data and Privacy

It is becoming increasingly important to understand how your data is being collected, where it is going, and who is using it. With its robust privacy capabilities, Tealium iQ empowers you to develop more transparent, more effective policies for data collection. Provide website visitors with convenient opt-out choices, audit the data collection of all marketing vendors, and enforce privacy preferences across your whole tech stack.

Key Benefits of Tealium iQ Tag Management

The Industry’s Largest Integration Ecosystem

Tealium iQ, as part of the complete Tealium Customer Data Hub solution, will ensure you gain operational efficiencies and speed your time to market for customer data initiatives with over 50+ extensions, 1,300+ turnkey integrations (including both tags and APIs that can be leveraged through the Tealium Customer Data Hub) and a flexible approach with both client-side and server-side delivery, giving you unparalleled control over the entire data supply chain.

Command and Control Your Data

Tealium iQ allows you to inherit properties across site profiles, assign user-level permissions to key functions, set up multiple deployment environments for testing, prevent unauthorized users from making changes, and quickly see your version history in an easy to manage display.

Data Governance

Enable your company to build privacy-by-design data management programs to process customer data transparently and in accordance with new regulations and industry best practices. Tealium’s suite of turnkey tools can help privacy-conscious organizations build a robust data governance practice in advance of changes, significantly improving brand trust and preparing the organization for its efforts towards compliance.

Dynamic Data Layer Management

Tealium’s Data Layer API enables the remote management of the universal data object. Organizations can now dynamically manage and inject data definitions to the website without coding. You can also manage data layer objects if your site is unable to host its own data layer. The Data Layer API is a unique approach to data layer classification without coding.