Gain control over consumer data collection, management, and transmission with Tealium for Healthcare.

Whether you are a Healthcare Provider, Payer, Pharmacy or any other regulated entity, our platform provides a flexible, robust data foundation that helps you comply with the latest patient privacy regulations, such as HIPAA, and ensures a rapid response to inevitable regulatory changes in the future. Tealium for Healthcare also provides data orchestration capabilities so healthcare organizations can create personalized consumer experiences. By providing a privacy-centric, digital-friendly consumer experience, organizations are well-equipped to respond to outside competition and improve patient health outcomes.

Key Highlights

• Creation and Enrichment of a 360-Degree View of the Consumer
• Activation of the Right Data on the Right Channel at the Right Time for Seamless Consumer Engagement Online and Offline
• Signed BAA from Tealium Allowing You to Share Data with Non-BAA Signing Vendors in a HIPAA-Compliant Manner
• Flexibility to Adapt to Changing Regulations and Market Conditions
• Creation and Enrichment of a 360-Degree View of the Consumer
• Activation of the Right Data on the Right Channel at the Right Time for Seamless Consumer Engagement Online and Offline
• Signed BAA from Tealium Allowing You to Share Data with Non-BAA Signing Vendors in a HIPAA-Compliant Manner
• Flexibility to Adapt to Changing Regulations and Market Conditions

Product Details

Tealium for Healthcare is available in two options: For US Healthcare customers, the default deployment is HIPAA Multi-Tenant Cloud. Customers can opt for Private Cloud deployment, if desired.

Event Data Framework (EDF) for Healthcare

Allows you to build a privacy-centric, robust data foundation that helps you achieve HIPAA compliance

Tealium for Healthcare Bundle

Includes EDF for Healthcare + Tealium CDP to help you create personalized consumer experiences in a compliant manner.

Key Features

Tealium Core Features

Unified Data Sources

• Unite all of your marketing technologies with common definitions and nomenclature used to describe customer interactions. Reduces ETL costs
• Ability to turn on/off any integration in seconds (in case of breach, regulatory change/guidance) Real-Time, Secure Data Collection
• True real-time collection, standardization and delivery
• Mitigate risk and reliance on third-party data by building a first-party data foundation Data Accuracy and Quality
• Filter and monitor event data streams in real time
• Augment and monitor data quality as data flows into the system 1,300 Turnkey Integrations
• End-to-end customer data collection and activation
• Marketer-friendly, no-code integration workflow
• Integration marketplace including deep server-side integrations with the world’s largest media partners like Meta and Google.

Features to Support HIPAA Compliance

Signed BAA from Tealium

• Meta and Google are both required to have a signed BAA to transmit PHI. Tealium provides the ability to send PII to these vendors within HIPAA compliance. As a priority to our organization we sign BAAs for our HIPAA customers across the Healthcare and Pharma verticals. Flexibility to adapt to changing market dynamics
• Challenges raised by browser changes, ad blocking, and third-party cookie loss require a tag-based and API-based approach to data collection. Tealium provides the infrastructure needed to build back insights that may be lost from just client-side collection. Secure, Privacy-by-Design Environment
• Built-in Functionality for obfuscating and restricting PII, PHI, and sensitive data
• BAA and DPA in place for all Vendors with Tracking Technologies
• Patient Consent Capture and opt-out capabilities
• Private Cloud Environment for PII + PHI (recommended) Real-Time Opt-Out User Consent
• Opt-out mechanism to comply with CCPA and other privacy laws.

Benefits by Role

HIPAA Privacy Office/General Counsel

• Streamline consent - Capturing consent electronically saves time and minimizes errors.
• Adapting to changing regulations. Tealium’s flexibility simplifies compliance adjustments.

Chief Information Security Officer/CIO

• Risk mitigation benefits. Prevent unauthorized access and data breaches.
• Lock down PHI access: Implement granular access controls to ensure only authorized personnel can access sensitive patient information.

Digital Property Owner

• Enhanced patient/member trust: Build stronger relationships with patients/members by demonstrating your commitment to data privacy.
• Improved patient/member engagement: Personalize the patient/member journey with targeted content and recommendations based on consented data.

Marketing Professional

• Unified Patient View: Gain a 360-degree view of your patients by consolidating data from consented sources, creating a unified patient profile.
• Tracking Campaign Effectiveness: Measure the true impact of your paid media campaigns to optimize spending and maximize return on investment (ROAS).

Healthcare IT Professional

• Control PHI Sharing: Share PHI only with pre-approved vendors who have executed Business Associate Agreements (BAA) for complete compliance.
• Secure Transmission for All Vendors: Ensure secure data transmission regardless of BAA status. Utilize encryption, obfuscation, and anonymization to protect patient privacy even with non-BAA vendors.