Collect and measure first-party data from a central API Hub, then orchestrate across your tech stack for targeting and analysis

Overview

Tealium EventStream is a data collection and delivery solution that enables you to seamlessly unify all your cloud-based (server-side) data from one central hub so you can orchestrate informed and relevant customer experiences.

Lay the Foundation For Your Entire Data Supply Chain

Create a 1st Party Data Foundation

1st party data can be collected and delivered in two different ways — client-side (browser) and cloud-based delivery (server-side). With the number of devices and channels generating data, brands need both capabilities to create a common foundation across disparate channels and technologies. As part of the Tealium Customer Data Hub, EventStream’s cloud data collection and activation functionality enables brands to have unparalleled control over their 1st party data.

Robust and Lightweight Data Collection, Minimize SDKs

Customers expect value from any experience in seconds, especially on mobile devices. That’s why server-side management of data is so important— it comes with performance benefits. Mobile apps need to be fast, stable and use the network as little as possible. With a lightweight client, the vendor-specific logic to record events can be done server-side to streamline data delivery by removing vendor tags from your visitor’s browser for enhanced performance. This is also ideal for desktop and web experiences where efficiency is critical.

Simple to Use, Intuitive Interface

Quickly and easily orchestrate cloud data collection from any source to activation in any destination. Integrate your entire technology stack with easy-to-use tools enabling data integration at the click of a button. The EventStream API Hub is particularly valuable for data collection and activation on mobile and connected device applications where processing power is limited.

Directly Measure and Use 1st Party Data to Close the Gap

With the targeting intelligence and measurement power of 3rd party cookies going away due to Apple and Google browser changes, 1st party data can help close the gap. Directly measure 1st party event data with EventStream and deliver it to vendors like Facebook, Google, Tiktok, and more to still target your customers with personalized offers.

Key Benefits of Tealium EventStream

Activate Data Easily Across Channels

Tealium’s integration marketplace includes a broad array of turnkey integrations for both client-side and server-side technologies. As more vendors allow for data delivery via APIs, Tealium is rapidly building out this marketplace. Ensure optimal operational efficiency, overcome 3rd party cookie challenges, and minimize time to market with tools enabling employees to use data across your tech stack.

Leverage Data in Real-time

With increasing mobile usage, it’s more important than ever to have the capability to act in the moment. With data available in real-time, you can take action to engage the customer at the right time. If you’re stuck waiting hours or days for data or insights, you’re wasting opportunities to engage customers at critical moments.

Reduce Reliance on Developer Resources

Setup data sources with an easy-to-use, point and click user interface. Simplify vendor deployment for marketers, developers, analysts and more, while ensuring robust and high quality data collection and delivery. This democratizes data access and streamlines operations.

Maximize Data Security

Highly sensitive data is best kept away from unpredictable or uncontrollable environments, like a user’s browser. EventStream gives you options for managing data in the cloud to maintain the highest possible security. Tealium’s cloud infrastructure is certified to the most stringent security requirements.