Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform.

Understand and Engage Your Customers in Real-Time

Comprehensive Customer Profiles

Patented visitor stitching technology constructs highly accurate, comprehensive, and actionable customer profiles. Use the data within these profiles to define high or low-value customers, key engagement insights, or milestones to create audiences. These audiences can be deployed in any integrated system to help you deliver a consistent and relevant customer experience. Or send this data to analytics or business intelligence systems to further analyze customer behavior.

Personalize Every Interaction

Our 1300+ strong integration marketplace lets you connect your email, marketing automation, online advertising, social, customer relationship management (CRM) platforms, and beyond, enabling real-time action within the marketing technologies you already use. This enables a best-of-breed tech stack with the fastest time to value of any approach. You can trigger actions based on real-time customer data signals and engage with your customers like never before across any channel.

Get a Full Picture of Your Customers

Data is how you understand customers today and AudienceStream enables enterprises to act with a complete and consistent view of the customer. Collect customer data from any source (web, mobile applications, IoT, servers, kiosks, and offline sources), standardize it, and create persistent customer profiles with custom attributes that continually stitch data together as new devices become known.

Activate High-Quality Machine Learning Insights

With a high volume of high quality customer data flowing in, the combination of AudienceStream + Tealium Predict ML is ideally positioned to provide insights on all this data prior to orchestrating actions in integrated systems. This means that machine learning insights can be leveraged in any tool in your tech stack, regardless of that tool’s native machine learning capabilities. Predict high and low value customers, then take appropriate action. Predict high-value customers and provide them a tailored experience to better convert. Or predict low-value customers and suppress them from campaigns to optimize budget.

Build A Data Foundation to Deliver a Personalized Customer Experience

Integrated Infrastructure

With over 1,300 turnkey integration options for getting your customer data in and out, Tealium AudienceStream CDP supports the tech stack you have today and tomorrow. Collect data client-side and server-side, and leverage event-level or customer-level data to ensure that you can engage your customers everywhere using comprehensive insights.

Identity Resolution

From the instant any user interacts with your brand, a new profile is created in AudienceStream, allowing you to personalize engagement as customers progress from anonymous to known. These comprehensive profiles become the foundation around which all brand engagement is constructed. As IDs between profiles match, Tealium’s patented visitor stitching technology (configured according to your unique needs) automatically ties them together and re-builds them in real-time to reflect a complete view of that customer’s brand engagement across devices and venues and over time.

Truly Understand Your Customers

Discover valuable audiences, enrich audience profiles, and personalize experiences using customizable badges. Build an understanding of your customers unique to your business to build differentiated experiences. Badges help easily identify visitor behavior patterns relevant to your business and enable you to quickly take action and build similar audiences. Build custom insights based on any data you’re collecting.

Take Real-Time Action

The volume, velocity and variety of data show no signs of slowing down. The only way to use insights in real-time is to ensure data is understood as it is collected. Tealium’s data layer approach and real-time infrastructure provide capabilities across the data supply chain to enable data to flow at the speed needed to deliver value to customers.

Trust and Privacy Come Standard

Get proactive with your data privacy practices. Tealium gives you the tools, infrastructure and practices to ensure your data is protected by the most stringent requirements. In addition to tools, practices, and capabilities to manage trusted relationships, Tealium has achieved a pedigree of 3rd party security and privacy certifications including HIPAA, ISO 27001 and 27018, Privacy Shield, and SSAE18 SOC 2 Type I & II.

Key Benefits of Tealium AudienceStream CDP

Cross-channel Intelligence

Access a continuous view of your customer as they engage over time and across venues through configurable, patented visitor stitching technology.

Enrich Customer Profiles

Build customer profiles unique to your business with attributes allowing you to define insights with any data flowing in.

Segment Your Audience

Discover new audience segments and activate them consistently across your tech stack, with privacy enforced.

Real-time Activation and Orchestration

Use business rules to trigger real-time action or analysis in integrated systems leveraging cross-channel insights.

Consent and Compliance

Build customer trust and mitigate legal risk by managing the flow of customer data from a central hub instead of across siloed point solutions.

Predictive Machine Learning

Anticipate customer behavior across your whole tech stack and take proactive action to optimize customer experiences and business results.